GROUP M MARKETING PRESENTATION

Introducing Tom

BIOGRAPHY

• Name: Tom
• Age:26
• D.O.B: 5/sep/1988
• Blood type: B

BIOGRAPHY

• Birth place:Gwang ju, South korean
• Favourite movie: Taken
• Favourite singer: Adele
• Favourite Food: Spicy food.

EDUCATIONAL BACKGROUND

• Middle school and high school: south korea
• Military service
• Exchange programme in the Philippines
• University: SJTU

TOM'S SKILLS AND HOBBIES

MISCELLANEOUS

• Volunteer work
• Well travelled

FUTURE ASPIRATIONS

• Graduate within the next year
• Find work in shanghai
• Return to korea in 4 years
• Plans to settle down at the age of 30.

IDEAL GIRL?!?

MARKETING MIX

• Product: Tom
• Price: Invaluable
• Place: Shanghai
• Promotion: online and offline methods.

PROMOTIONAL METHODS

PERSONAL SELLING

• Face to face.

PUBLIC RELATIONS

• Promotional video of Tom

ADVERTISING

• Print - magazines and flyers
• Broadcast- Wechat,Renren, Zhenai.com
• Outdoor - Billboards, Signs

SITUATIONAL ANALYSIS

MARKET SEGMENTATION

• Geographic
• Demographic
• Psychographic

MARKET RESEARCH

• Questionnaire
• Secondary sources

VALUE PROPOSITION

Untitled Slide

• Great personality
• Well educated
• Military service
• Athletic
• Friendly

SWOT ANALYSIS

STRENGTHS

WEAKNESSES

OPPORTUNITY

THREATS

CONCLUSION

QUESTIONS AND ANSWERS!?