INTEL PIONEERS AND PROTOTYPES

Where we are:

Intel have engaged MRM-Meteorite to research, iteratively design and build a social business platform that will attract individuals and organisations currently considering and already operating in this area.

Understanding our audiences

Intel wish to create an engaging social ecosystem in the growing ‘internet of things’ that attracts the innovative ‘pioneers’ in the wearable technology space whether working for themselves as a funded start up, part of the supply chain or as a innovation manager in a larger organisation.

Currently, there is little insight into the nature and potential acceptance of Intel as a brand within these audience segments or the direction of market development despite many high growth forecasts and predictions.

Research objectives

Gain insight around the motivations, skills and approach of the wide range of ’wearable pioneers’ already operating globally and in the UK/EMEA e.g.

–Wearable Tech Product Originators & Designers
–Incubators & Accelerators
–Lab & Prototyping Facility Providers
–Value Chain Partners & Suppliers
–Funding & Co-Funding Community Sources

CONTENTS

• The pioneers, who we spoke to and their area of expertise and experience
• Big picture insights from programme of interviews
• Pen portraits, behaviour personas of our ecosystem audiences
• Their pioneering journeys: barriers, triggers, biggest challenges and what success looks like
• What this means for the Intel ecosystem

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