INFLATION AND SAN DIEGO

STORY IDEA

• How inflation has effected small businesses in San Diego ?
• Minimum wage and staff
• Distributors
• Covid-19 ?

BACKGROUND

• Inflation rate in San Diego is at its highest point since 1982
• Small Businesses = fewer than 100 employees
• 98% Small Businesses in San Diego
• Inflation increases distributors transportation costs and cost of service

SOURCES

• Miro Copic, Marketing Professor at SDSU
• Mujer Divina, National City
• Cali Comfort BBQ, La Mesa
• Emerald City, Coronado
• Pizzos Pizzeria, Eastlake

WHATS THE IMPORTANCE ?

• To support small businesses
• Not enough awareness on the effects
• Inflation continues on

WHOS INTERESTED

• Consumers
• Business owners

DIGITAL MEDIA

• Photos of businesses
• Audio and video of interviews
• Charts of inflation rate for reference

Thank You