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Indy Ethos =Sports

Published on Aug 11, 2017

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PRESENTATION OUTLINE

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Indy Ethos =Sports

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500 Events in 25 Years

Amatuer Sports Capital of the World 
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BUSINESS OF SPORTS

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heads in beds

     113% Hotel Revenue | +147% Avg. Daily Room Rate
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Economic Impact

343 Million | $20 Million State Revenue
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Marketing Impact

  • 253 Hours of TV Coverage
  • 4.5 Million Web User Sessions
  • 4,064 Tweets Per Second
  • 3,158 Credentialed Media
  • 1 CVB Hosted Journalist
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6 Ways to Make it More Than 60 Minutes

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Winning FutURE Visitors: #1 Route Development

Take Alternative Route—Airline C-Suite in Suites, Not Media
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Winning Future Visitors: #2 Meetings Mean Business

Into the Locker Room & Onto the Field—Treat Them Like Media
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Winning Future Visitors: #3 Visiting Friends & Relatives

Civic Pride Spike: 42%-78% | Campaign "Come See Your City"
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Winning Future Visitors: #4 Artistic Touch

Local Artists Create Another Trail + Story to Tell
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Winning Future Visitors: #5 Talent Retention

Engage & Empower Emerging Leaders
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Basic Blocking & Tackling

Lobby NFL to Open Early | Geographically & Behaviorly Targeting with Good Old Enter to Win
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Untitled Slide

Christine Zetzl

Haiku Deck Pro User