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Inbound My Marketing

Published on Nov 18, 2015

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PRESENTATION OUTLINE

INBOUND MY MARKETING

GROW YOUR BUSINESS USING INBOUND MARKETING STRATEGIES THAT WORK!

Traditional Marketing

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STOP THROWING MONEY AWAY!

WE HAVE ALL THROWN MONEY AWAY ON ADVERTISING WITHOUT RESULTS.
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IT'S TIME FOR A SHIFT

HELP PEOPLE FIND YOUR WEBSITE WHO WANT WHAT YOU HAVE TO OFFER.
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WHY INBOUND MARKETING?

STEP 1:

GET FOUND ONLINE!

Over 8 million clicks

SHOWED THAT 94% OF VISITORS CLICKED ON PAGE 1 RESULTS
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How to get more traffic:

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WHY SEO?

(SEARCH ENGINE OPTIMIZATION)

Search Engine Optimization

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SEO tips

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JuliePaulk.com

POSITION 2 FOR WEDDING PHOTOGRAPHY UNDER 1000 ATLANTA

POSITION 1!

INBOUND MY MARKETING - POSITION 1 FOR SOCIAL MEDIA MANAGEMENT BUCKHEAD

THE PORTER LAW FIRM

POSITION 1 ON GOOGLE FOR CHRISTIAN DIVORCE LAWYER IN MIDTOWN

MyRoswellChiropractor.com

POSITION 1 FOR CHIROPRACTOR ON HWY 92

MORE SEO TIPS

Call to action:

Without SEO...

YOUR WEBSITE WILL BE LOST IN THE CROWD

Remember...

IF YOU AREN'T ON PAGE ONE, YOUR SITE PROBABLY WON'T BE FOUND
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HOW TO GET BANNED FROM GOOGLE

BLOGGING

BUSINESS BLOGGING IS CRITICAL FOR A WEBSITE
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What Blogging Does

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OPTIMIZE every blog post

OTHERWISE, YOU ARE WASTING YOUR TIME

How often to blog?

EXPERTS SAY UP TO 5 TIMES A WEEK!
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Blog hits #2 spot

FOR A GLOBAL SEARCH TERM HOW TO NOT SWEAT IN YOUR WEDDING DRESS

Step 2:

TURN VISITORS INTO LEADS
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Just 8 Seconds!

RESEARCH SHOWS 50% OF VISITORS LEAVE A SITE WITHIN 8 SECONDS.
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Enhance your website

HAVE A WORDPRESS WEBSITE

WHY WORDPRESS?

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THEY USE WORDPRESS

OVER 60 MILLION WEBSITES USE WORDPRESS

OFFER FREE GIVEAWAY

GIVE SOMETHING IN EXCHANGE FOR EMAIL ADDRESS
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Social Media

BUILD ONLINE RELATIONSHIPS

TOP SOCIAL MEDIA SITES TO USE

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HOW OFTEN TO POST ON SOCIAL MEDIA?

Tips for Social Media

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Step 3:

TURN LEADS INTO CUSTOMERS
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EMAIL Marketing

BEST WAY TO GROW BUSINESS

Why email marketing?

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What to put in your Emails

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Email marketing works!

44% OF EMAIL RECIPIENTS MADE A PURCHASE FROM A PROMOTIONAL EMAIL LAST YEAR.
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Connect the dots with analytics

USE ANALYTICS FOR YOUR WEBSITE, SOCIAL MEDIA AND EMAIL MARKETING
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What you can tell from Analytics

Step 4:

TURN CUSTOMERS INTO HAPPY PROMOTERS
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Create happy promoters by:

Don't use just one

USING JUST ONE METHOD WILL NOT GET THE RESULTS YOU WANT.
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More customers!

INBOUND MARKETING = MORE CUSTOMERS = BIGGER BOTTOM LINE
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What to do next?

START USING INBOUND MARKETING STRATEGIES
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What now?

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a bit overwhelmed?