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Inbound Marketing 2

Published on Nov 21, 2015

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PRESENTATION OUTLINE

INBOUND MARKETING

THOMAS RITCHIE :: TEAM CREATIVE FIRE
Photo by kevin dooley

WHO AM I

FATHER, CYCLIST, MUSIC FAN, FOODIE, EX-JOURNALIST
Photo by theqspeaks

TELL YOUR STORY

MARKETING ON STEROIDS

Photo by tanakawho

INBOUND MARKETING?

THE ART OF ENGAGING CUSTOMERS VIA SOCIAL MEDIA, CONTENT AND SEARCH.

PERFECT STORM

SOCIAL MEDIA + CONTENT + ANALYTICS
Photo by Michel Filion

ATTRACT CUSTOMERS

BUILD TRAFFIC WITH GREAT CONTENT AND ENGAGEMENT OPPORTUNITIES.
Photo by Gueоrgui

YOU NEED A PLAN

CONVERT TO LEADS

TURN COMMUNITY INTO SALES LEADS

LEADS TO SALES

RAISE AWARENESS AND CONVERT YOUR BEST LEADS INTO SALES.
Photo by nathanmac87

WIN REPEAT CUSTOMERS

HAPPY CUSTOMERS BECOME STRONG BRAND ADVOCATES.
Photo by marcp_dmoz

WHY WE DO IT?

CUSTOMERS ARE IN CONTROL, AND THEY ARE USING IT JUDICIOUSLY.
Photo by Jesse757

ESTABLISH TRUST

BASED ON YOUR EXPERTISE, ENGAGEMENT.
Photo by mangpages

STAY RELEVANT

SHARE, PARTICIPATE IN A MEANINGFUL WAY, EVERY DAY.
Photo by nan palmero

CUSTOMER FOCUSED

CONNECT WITH AUDIENCE, BE A GUIDE, MAKE THEM SMARTER.
Photo by garryknight

WHO CARES?

Photo by MeckiMac

CUSTOMERS CARE

WITHOUT SOCIAL, BRANDS SEE 15% HIGHER CHURN RATE.

SHARE WITH A FRIEND

CUSTOMERS TRUST FRIENDS OVER ADS, BY FACTOR OF 12 TO 1
Photo by TACD

LOWER COSTS

INBOUND LEADS COST 61% LESS THAN OUTBOUND.
Photo by photosteve101

GAUGING SUCCESS

HOW WILL YOU KNOW IF YOU ARE DOING IT RIGHT?
Photo by Krister462

ANALYZE

USE DATA TO TRACK AND IMPROVE YOU MARKETING MESSAGE.

GO BEYOND NUMBERS

SET GOALS, TRACK VALUE AND TRACK KEYWORDS

THE NEXT MOVE

WHERE DO WE GO FROM HERE?