importance of BNI by Ethan Horner

1 of 8

Slide Notes

“Good morning everyone. Today, I want to share why BNI isn’t just another networking group—it’s a proven system that can transform your business. Whether you’re new to networking or a seasoned professional, the BNI model gives us a clear, structured way to build relationships that generate real results.”

importance of BNI

No Description

View Outline

PRESENTATION OUTLINE

IMPORTANCE OF BNI

STRUCTURED NETWORKING

Weekly meetings keep us top of mind with each other
No Internal competition
Givers Gain’ philosophy
BNI App

One of the biggest challenges in business is finding consistent, qualified referrals. Most of us know that word-of-mouth is powerful—but it’s often unpredictable. BNI solves that by creating a structured system.

Relationship-Based Referrals

Through one-to-ones
gains exchanges
consistent interaction
we learn each other’s strengths, specialties, and ideal client

BNI isn’t about handing out business cards—it’s about building trust over time. The truth is, people don’t just refer businesses they’ve heard of; they refer businesses they trust.

That means when I pass a referral, I’m confident that person will be well taken care of. And when others refer me, it’s because they’ve seen my professionalism firsthand.”

Credibility and Visibility

Every week, you stand up, share your pitch, and remind people of what you do. You stay in front of 15-20 professionals consistently

Untitled Slide

Over time, your consistency, your testimonials, and your follow-through build a reputation inside the chapter.
That credibility is what makes members comfortable introducing you to their best clients, family, and friends.

The ROI of BNI

Lifetime Value • As early as 2012, BNI founder Ivan Misner reported that members who stayed involved for seven years generated an average of $383,038 in total business (lifetime value)

BNI isn’t just about networking—it’s about results. Studies show that BNI members generate billions of dollars in closed business worldwide every year.

Speaking from my own experience: since joining BNI, I’ve gained not just new clients but also strong professional partners I can rely on. For example, [insert a short story: maybe a referral that turned into a long-term client, or how a fellow member helped solve a problem for one of your clients].

That’s the real benefit—you’re not just networking, you’re building a team of advocates for your business.”

ROI OF BNI

In a12-month snapshot, members gained an average of $37,055 in direct referrals, plus around $17,668 from secondary (multiplier) referrals—totaling approximately $54,720 annually.