Ideal Clients

Ideal Clients

• Demographics
• Driving feelings
• Hell and Heaven
• Research
• Easy copy!!

Ideal Clients

• Results driven copy
• Speak from inside their head
• You're paid for the results you deliver not your time
• Employees think in terms of Time, Leaders think in terms of Value

Ideal Client/Student Deep Dive

Ideal Client/Student Deep Dive

• Pick the exact type of person you want to work with
• Visualize her/him and feel their energy
• Understand their struggles

Ideal Client/Student Deep Dive

• How to research
• Surveys
• Interviews
• Open ended questions

Ideal Client/Student Deep Dive

• #1 Who is your ideal customer or client at the point when they first sit down to search for a solution to the problem they’re facing? #2 Who does your ideal customer or client really want to be become? What kind of results or changes do they want to make?

Ideal Client/Student Deep Dive

• #3 What is holding your ideal customer or client back from taking the action they need to take to get the results they desire the most? #4 What's the big trigger that’s spurred them into action and caused them to look for solutions to their problems?

Ideal Client/Student Deep Dive

• #5 What’s at stake if your ideal customer or client doesn’t manage to overcome the difficulty they’re facing right now?

Ideal Client/Student Deep Dive

• Create Hell/Heaven documents
• Copy and paste their statements based on this Hell/Heaven scenario
• This will write your copy for you
• Do not skip or go fast through this section
• This piece is where a lot of things can go sideways if rushed and there isn't full clarity

Research

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Ideal Client/Student Deep Dive

• Reddit
• Amazon
• Facebook Groups
• Mumsnet
• Business organization forums
• Etc.

Ready, Set, Go!