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IBS 2016

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PRESENTATION OUTLINE

OVERCOMING OBJECTIONS

LISTEN FIRST
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LISTENING STARTS AT THE GREETING

HOW DO YOU START THE CONVERSATION

WRITE IT DOWN

  • Start with their names
  • Answers to the "3's"
  • Customize your approach
  • If they don't ask, don't tell
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AN OBJECTION IS NOT

  • An observation or statement
  • An excuse
  • A condition
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AN OBJECTION IS A REASON IN DISAGREEMENT

I DON'T LIKE THIS KITCHEN
Study all of the objections and have solutions ready. Each community will have its pluses and minuses.
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OBJECTIONS ARE OPPORTUNITIES

THEY START THE CONVERSATION
To give a solution to the buyers, but don't go in too fast. Way worse is when they do not give an objection and just walk away.
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4 STEP PROCESS

  • Empathize
  • Clarify
  • Offer solutions
  • Confirm

FEEL, FELT,FOUND

DON'T

  • Ignore objection
  • Get defensive
  • Immediately fix
  • Tell a lie
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SOLD

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