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Slide Notes

Essential skills for social media in government

Skills are what make us special and keep us ahead of the pack.

Let's have a look at some fictional characters from TV and cinema, what skills make them special?
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HR + Technology

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PRESENTATION OUTLINE

HR + Technology

A Love Story
Essential skills for social media in government

Skills are what make us special and keep us ahead of the pack.

Let's have a look at some fictional characters from TV and cinema, what skills make them special?

Sarah Earnest
Kent ISD - Director of HR
sarahearnest@kentisd.org
Twitter - @smearnest
#MSBOHRTech

In Breaking Bad, former Chemistry teacher Walter White knows how to cook perfect crystal meth, is an expert liar and learns how to become a ruthless criminal mastermind.
Photo by Beyond Neon

outcomes

  • efficiencies
  • organization
  • risk
  • enhanced operation
  • collaboration
  • streamlined processes
Have a passion for social media. Live and breathe it. Know its strengths – and its limitations.
Photo by kaniths

organizing our learning

  • File Folder
  • In the Center: My Learning
  • Top Right: To Try
  • Bottom Right: Consider
  • Top Left: New Ideas
  • Bottom Left: Reminders/Advice
Be a champion for social in your organisation. Have the ability to add value to all aspects of what your organisation does.
Photo by anieto2k

agenda

  • Recruitement, Selection, Onboarding
  • Talent Management
  • Compliance
  • HR data and Analytics
  • Other technology tools/ resources
Be a champion for social in your organisation. Have the ability to add value to all aspects of what your organisation does.
Photo by bertop

who are you?

  • My Name is... from... one issue I am having around HR + Technology is...
  • A-B partner
  • A: Read your card
  • B: Offer an idea you are currently using or a solution that might help
  • 3 rounds ~ 5 minutes each
In Breaking Bad, former Chemistry teacher Walter White knows how to cook perfect crystal meth, is an expert liar and learns how to become a ruthless criminal mastermind.
Photo by Beyond Neon

share... your experiences

Encourage others to take up digital – as my mate Dan Slee would say, share the lollies: http://commsr.us/19L8hLa
Photo by gadl

Ideas

  • Sticky Note for each item
  • Divide sticky note in 1/2
  • ? Supportive technology that has enabled you/your role in HR
  • ? One need you have in this area
  • Place them on the corresponding chart when finished
Be a champion for social in your organisation. Have the ability to add value to all aspects of what your organisation does.
Photo by 3oheme

Gallery Walk

  • 5 groups
  • 7 minutes at each chart
  • What are some ways you are utilizing, or hope to utilize, technology in this area?
  • What are some successes, challenges, or needed supports in relation to this area?
  • These will be shared with you!
Encourage others to take up digital – as my mate Dan Slee would say, share the lollies: http://commsr.us/19L8hLa
Photo by gadl

Break

5 Minutes - but Come Back!
Encourage others to take up digital – as my mate Dan Slee would say, share the lollies: http://commsr.us/19L8hLa
Photo by Dennis Wong

Onboarding & Reboarding

  • Start before the hire date
  • Process not event
  • Start small, get comfortable, expand!
Learn about open data.

Tim Berners-Lee: The year open data went worldwide is an essential piece of viewing.

http://commsr.us/19fLYkt

Hiring and Selection

  • Job postings
  • Applicant tracking
  • Interviews
  • Assessments
  • Credentials/HQ information
  • Criminal history records check
Know how to monitor issues online: hashtags, hyperlocals, social media, forums, online newspaper comments. Know how to set up Google Alerts. http://commsr.us/19TTqye
Photo by mikecogh

Job postings

  • District website
  • College/Universities
  • Newspapers
  • Websites
  • Professional organizations
  • Social media
Photo by Chicago Man

Applicants

  • Online system
  • Online selection
  • Online screening
  • Collaboration
Photo by kevin dooley

Interviewing

how do we do this now?
Learn about mapping.

Use Google Maps to create, share and embed your own map. Also have a look at Openstreetmap.

Assessment

Know how and when to measure.

Google Analytics / Facebook Insights / Bit.ly / Tweetreach

environmental influences

Be able to talk colleagues through using social media sites and apps (Facebook, Twitter, Flickr, Instagram, YouTube, Google+ and Pinterest at a minimum) with your eyes closed.
Photo by kevin dooley

Talent Management

Know how to use social media sites and apps (Facebook, Twitter, Flickr, Instagram, YouTube, Google+ and Pinterest at a minimum) with your eyes closed.
Photo by Len Radin

Highly Qualified & NCLB

  • MDE - http://michigan.gov/mde-hq
  • Core Academic Subject Areas
  • What Classes Can be Taught document
  • REP Fields/ TSDL Crosswalk
  • Certification First - HQ Second
Horizon-scan for new apps and social networks and their possible uses.

Create a personal account, play and learn.
Photo by sixintheworld

Professional Development

  • MOECS
  • Certification Changes
  • Section 1526 & 1527
  • Sub shortages
Horizon-scan for new apps and social networks and their possible uses.

Create a personal account, play and learn.

Required Annual Trainings

  • SET-SEG: Session
  • BBP, RTK, Bullying, policies, etc.
  • Global Compliance Network
  • Safe Schools
Horizon-scan for new apps and social networks and their possible uses.

Create a personal account, play and learn.
Photo by angela7dreams

Professional Development

  • Lynda.com
  • Moodle Courses, Google Classroom
  • Learnport - MI Virtual, Edify
  • Tracking...
Have compelling arguments at the ready for why all employees should have access to social media.

Check out the section on Barrier vaulting on Best by WM http://bit.ly/14rY5UG
Photo by Kris Olin

Evaluation

  • STAGES
  • GoObserve, iObservation, Teachscape
  • TalentED
Be able to create timely, interesting content for social media. Know what content works on different platforms.
Photo by Skakerman

Compliance

Know how to create a social media calendar for your organisation. http://commsr.us/16Hfi3u
Photo by photosteve101

Records & Retention

  • Electronically stored/filed
  • Organized
  • Security Risks
Know HTML – good enough to mark-up copy with headings and paragraphs, add links and images using only text. If you have no HTML experience, it’s actually very easy to learn. Honestly. Have a butcher’s at W3School’s HTML tutorial.

http://commsr.us/16UgfQ4
Photo by schoschie

Data and Reporting Requirements

  • REP - manual or bulk
  • Audits - New teachers, certifications, PD, evaluation, criminal history, etc.
Some of the segments we have used on Redland City's social media include:

Flashback Friday: historic images on social media

Redland Local / redlandsanyday: Crowdsourced photos of the Redlands

Environmental segments: Magpie Monday, Weed of the Week

Storm warnings: posting storm warnings to grow an audience for disaster management communications

For more information, see my presentation Building an online community in Redland City: http://commsr.us/1tpkwGj
Photo by RW Sinclair

Employee Data

create segments that support your goals
Some of the segments we have used on Redland City's social media include:

Flashback Friday: historic images on social media

Redland Local / redlandsanyday: Crowdsourced photos of the Redlands

Environmental segments: Magpie Monday, Weed of the Week

Storm warnings: posting storm warnings to grow an audience for disaster management communications

For more information, see my presentation Building an online community in Redland City: http://commsr.us/1tpkwGj
Photo by blprnt_van

Break

5 Minutes
Encourage others to take up digital – as my mate Dan Slee would say, share the lollies: http://commsr.us/19L8hLa
Photo by Dennis Wong

HR Data and Analytics

Understand how content management systems work. Be able to add, edit and tag a post on WordPress or similar content management system. If you have no experience with this, sign up for a free WordPress site and then check out the free WordPress Lessons.

http://commsr.us/1aAm3kP
Photo by Kalexanderson

Data Optimization

  • ERIN
  • Surveys
  • District Websites
  • IGOR/DataWarehouse
  • Munetrix, Eidex, + ...
  • "Datafication"
Know about search engine optimisation (SEO). Check out the awesome The Beginners Guide to SEO.

http://commsr.us/19eSXEt

Surveys

  • Google Docs
  • Survey Monkey (MASPA members)
  • SurveyGizmo
  • Let's Talk
Be able to take a photo using a SLR or smartphone for a variety of different uses. Yes iPhone photography is good enough for many purposes.

Read about my own realisation of this in:

Why your smartphone is the best camera http://commsr.us/15GHsL3

Now what?

  • Data Rich - Information poor
  • What and with whom is it shared
Know about online surveys. Sign up for a free Survey Monkey account and create your own surveys. Check out the SurveyMonkey Help Centre.

http://commsr.us/GA93l8
Photo by HowardLake

Other Tech Tools and Resources

Have an understanding of web usability principles – read Steve Krug’s excellent Don’t make me think and subscribe to Gerry McGovern’s brilliant weekly email.

http://commsr.us/15C6r2b

http://commsr.us/19KTyjj
Photo by ntr23

e-newsletters

Know about e-newsletters. Analyse the e-newsletters you receive – what makes a good one? Learn more at the MailChimp Knowlege Base.

http://commsr.us/1eQP68P
Photo by Leo Amato

video

Know how to record a video, publish it and embed it on a website or blog.

This can either be recorded video or live-streaming video.
Photo by bibendum84

web accessibility

Have a basic understanding of web accessibility principles. Start by reading How People with Disabilities Use the Web and then browse the excellent Emergency 2.0 Wiki Accessibility Toolkit which features resources about how people with disabilities use social media.

http://commsr.us/18fgXKA
Photo by itjil

Social Media

Know what a social hub is and how to use one. Have a look at Tint and Stackla.

Take a look at the Brisbane City Council website: they have integrated a social hub into their home page and it's looks fantastic!

Understanding District's Social Media Presence

Understand the political landscape of your organisation.
Photo by VinothChandar

There is no degree

in social media
There's no degree in social media.
Photo by mkhmarketing

Learn from others

Twitter / linkedin / blogging
Learn from others - share your thoughts and knowledge on Twitter, LinkedIn and by blogging.

If you work in a communications, social media, community engagement or digital-related role and have an idea for a blog post, get in touch!

Email hello@commsgodigital.com.au or send me a DM to @commsgodigital or @mattbrisvegas

Check out our blogging guidelines: http://commsr.us/write4cgd
Photo by Amir Kuckovic

Communities of Practice
Online Communities
Staying Connected

Join communities of practice. Follow like-minded people on Twitter, join local social media or content groups, attend unconferences, reach out to peers for a regular chat, share your knowledge by writing for commsgodigital.
Photo by Scoobay

Web Based Resources

  • SharePoint - web based portal
  • MASPA, MNA, MASB, MASSP,...
  • Intranet

Work?

Know the basics of community engagement. Spend some time with your community engagement team and volunteer for offline engagement activities. It will give you a better insight into things you can try in the digital space.
Photo by Ed Yourdon

out of hours

how do you respond to:
Be ready to respond out-of-hours. Communications is not a 9-5 gig.
Photo by Mylla

engagement

Know the basics of community engagement. Spend some time with your community engagement team and volunteer for offline engagement activities. It will give you a better insight into things you can try in the digital space.
Photo by tedxabq

Share your knowledge

give away everything you know
"Give away everything you know and more will come back to you." Paul Arden

Share your knowledge.
Photo by nan palmero

build the relationship

Be able to build relationships and work with technical and non-technical people alike. Act as a bridge between the two.