How to write short

Published at Nov 18, 2015

A handy strategy for writing short-form content like blog posts, status updates and more

PRESENTATION OUTLINE

Writing Short

 blogs, status updates, tweets & more
Photo by zverina.com

We write to

  • What else?
  • Connect/Share
  • Inform/Educate
  • Persuade
  • Sell

hard to read, hard to understand

Photo by gruntzooki

easy to read, easier to understand

  • easy to read, easy to understand
Photo by jasoneppink

SHORTER CONTENT

  • Sets the stage for meatier content
  • Drives social sharing
  • Helps the audience focus
  • Improves engagement and resonance

writing short?

What keeps us from
Photo by Valentina_A

Writing short is hard

  • We don't know the subject well enough
  • We're not sure which details matter
  • We have a lot to say
  • We don't know where to start or stop
  • We're in a hurry

Idea-Details Strategy®

  • Prioritizes concepts & support
  • Makes writing faster
  • Keeps us on topic
  • Makes writing short a piece of cake
Photo by shalawesome

Untitled Slide

    IDEA

    The one most important thing

    DETAILS

    • Examples
    • Explanations
    • Evidence

    Use to write

    • Tweets
    • Google+ and Linkedin updates
    • Pinterest, YouTube & Instagram captions
    • Blog posts & Facebook notes/statuses
    • Landing page content
    Photo by akaitori

    Questions?

    Click to Edit

    Click to add more text here