HOW TO USE ETHICAL ONLINE MARKETING TO BUILD A

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Slide Notes

HOW TO USE ETHICAL ONLINE MARKETING TO BUILD A SUCCESSFUL PRIVATE PRACTICE

Published on Nov 20, 2015

Find out how to use ethical online marketing to get started with building a successful counselling or therapy practice.

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PRESENTATION OUTLINE

australia counselling

How to use ethical online marketing to build a successful private practice

the digital revolution

how has it changed the world?

Untitled Slide

The Yellow Pages is Dead

Photo by Jamiesrabbits

Consumers are savvy

YOUR COMPETITION HAS CHANGED

YOUR BIGGEST COMPETITOR IS NOW THE BROWSER 'BACK' BUTTON

social media is the norm

no longer is it a novelty. it's here to stay

Photo by Jason A. Howie

3 marketing trends

How they impact the way you need to market a private practice today

10.

1. permission marketing

Do you have permission to market to your audience?

11.

2. Transparency marketing

do you reveal the real you in your marketing?

12.

3. content marketing

are you informing, educating & helping your audience?

13.

5 changes in consumer behaviour

this is why marketing a private practice has changed

14.

5. content before action

Photo by Beatnic

19.

what prospective clients expect

how they choose a counsellor online today

20.

professional website

easy to navigate, take action and find what they need

21.

client-attracting copy

prospects want to know what benefits are possible

22.

great content

easy to scan, find information, read, watch and listen

23.

video and audio

prospects want to see and hear you

24.

convenience

prospects want to make online bookings

Online Appointment Scheduling: http://australiacounselling.com.au/timely

25.

Stay in touch

prospects want to get to know you over time

Email marketing software: http://mailchimp.com

26.

follow you on social media

27.

tips for getting started

how to get off to a strong start

28.

choose a niche

combine your expertise and passion with your target market

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join online directories

get more traffic and exposure than you alone can generate

30.

professional website

invest in good design

31.

social media

open one social media account and learn how to use it effectively

32.

online networking

start building relationships with influencers in your niche

33.

5 Ethical Practice-building strategies for counsellors

http://australiacounselling.com.au/free

34.

Australia Counselling Directory

Your Link to professional counsellors

Clinton Power

Haiku Deck Pro User

https://www.facebook.com/app_scoped_user_id/10152871106097006/

Slide Notes