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Slide Notes

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How To Spot Opportunities

Published on Nov 24, 2015

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PRESENTATION OUTLINE

OPPORTUNITIES

HOW TO SPOT THEM

BE CURIOUS

WHY DO THEY ... WHY DON'T THEY ...

DREAMS

ARE USED TO DESIGN SHOES
Photo by Hatake_Tata

TECHNOLOGY

MOOCS, BITCOIN, KICKSTARTER

NON-CUSTOMER

  • Serving size
  • Price point
  • Frequency
  • Add features
  • Remove features
Photo by jmtosses

CUSTOMER EXPERIENCE

  • Air BnB
  • Virgin

EASY, CHEAP, FREE

  • M-Pesa
  • Skype
  • Viber

OBSERVE HABITS

  • Gillette
  • Toothpaste with salt
  • Own the "clock"
  • Indulgence and health

AUTO ANALYTICS

  • $18 billion in 5 years
  • Leader now is a shoe manufacturer
  • Sports, health and entertainment
  • Everything as data

CONVERSATIONS

Ask them about their problem & their current solution

OPPORTUNITIES

  • What
  • Price
  • Packaging
  • Frequency
  • Demographic

UNFAMILIAR

The greatest source of ideas

THANK YOU

@ABHIJITBHADURI