How to Rank Higher in Local Web Searches

Topics

• Why Local Search is Important
• What Google Looks For In Local Search
• How Google+ Plays a Role
• How to Rise in Ranking
• Get Social

Why Local Search is important

• 50% of mobile search is local
• 61% of local searches result in purchases
• 50% of smartphone shoppers use a mapping app to find a retail location
• Only 33% of advertisers have a mobile optimized website

What Google Looks For in Search

• Responsive or Mobile Friendly Design
• Your Site Must Look Good Regardless of Device!
• Local Keywords - locations, area served, products, services
• Page Load Speed - how fast does your site load

How Google+ plays a role

• Google+ Local Pages Are A Good Way to Indicate Your Location
• They Contain Valuable Info: Address, Hours, Phone and a Map
• Engage with Other Google+ Users to Increase Your Popularity
• Yelp is Also Important as Their Results Show in Yahoo Searches

how to Rise In ranking

• Make Sure Your Business is on: Yelp, CitySearch, Foursquare, Google+ Local
• Ensure That Your Address and Other Details are Correct
• On Your Site, Focus on Keywords Your Customers Use
• Keep Content Fresh and Relevant for People Looking for Your Offerings

Get Social

• Use Social Networks to Boost Your Brand
• Brand has Become an Increasingly Part of Rankings with Google
• Engage Your Fans and Followers to Establish a Stronger Online Presence
• At a Minimum Register for Social Networking Accounts to Reserve The Names

ThinkStrategy.com