How to Name Your Product or Brand
Presentation on Branding and Naming prepared for Founder Institute Silicon Valley, a global incubator for startups.
How do you develop a good name for your business?
What characteristics make a good name?
How do you position the business with a name?
How do you test different name candidates?
How do you create a good domain name?
What infrastructure do you need when you pick your name?
What social media platforms should you look to get your name on?
How do you develop a memorable logo?
How do you develop a memorable brand?
