How To Get More Links To Every Piece Of Content
Published on Nov 18, 2015
Using content for link building only is successful with great outreach
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
You don't need more content
To get more links!!
Photo by Timm Suess
MOST BUSINESSES FAIL
- They don't budget for promotion
- They don't use the correct format (media)
- They don't have a story / hook
Photo by blentley
YOU JUST NEED A F***ING STRATEGY
Photo by John-Morgan
KNOW YOUR AUDIENCE
- Who are they?
- Where do they visit?
- What are their questions?
- What are their dreams?
- How can you help them?
Photo by Y. Duarte
PROMOTE, PROMOTE,PROMOTE
- Invest in Promotion 50/50
- ~1million blogs everyday
- Consider Paid/owned/earned
Photo by mcbill
INFLUENCER OUTREACH
- Identify
- Interact
- Ask for opinion
- Don't spam
Photo by Isma Monfort - Travel Photography
LINK RECLAMATION
- Monitor mentions -Talkwalker
- Monitor Images -ImageRaider
- Ask for Credit not link
Photo by das farbamt
PAID PROMOTION
- Paid Distribution -Taboola, Zemanta
- Facebook - $5 to boost a post
- Reddit, Stumbleupon etc.
- Google Display Network
Photo by Stéfan
REPURPOSE CONTENT
- HTML5 infographinc > Video
- Static Infographic > Slideshare
- Blog Post > Infographic
- Think of Kinesthetics
Photo by chooyutshing
SUMMARY
- Invest in Promotion 50%+
- Use Paid, Owned & Earned
- Develop Audience Personas
- Repurpose Content
- Reclaim & monitor
Photo by Kalexanderson
