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Slide Notes

Where do ideas come from? Do you want to have more creative ideas? Inside, you'll find the not-so-secret formula for cracking creativity.

(Adapted from James Webb Young, founder of ad agency Young & Rubicam)

How to Get Ideas

Published on Nov 18, 2015

Where do ideas come from? Do you want to have more creative ideas? Inside, you'll find the not-so-secret formula for cracking creativity.

(Adapted from James Webb Young, founder of ad agency Young & Rubicam)

PRESENTATION OUTLINE

How to Get Ideas

(adapted from James Webb Young)
Where do ideas come from? Do you want to have more creative ideas? Inside, you'll find the not-so-secret formula for cracking creativity.

(Adapted from James Webb Young, founder of ad agency Young & Rubicam)
Photo by martinak15

The Pareto Theory

there are 2 types of people: 'rentier' & 'speculator'
Photo by Thomas Hawk

'Rentier'

routine, unimaginative, steady-going
Photo by alanak

'Speculator'

constantly preoccupied with the possibilities of new combinations
Photo by kretyen

"Speculators Wanted"

only the curious, passionate & persistent need apply
Photo by carbonated

Ideas are like Islands

they pop up from nowhere after bubbling beneath the surface
Photo by gnuckx

Training the Brain

you can learn the principles and method behind the madness
Photo by vgm8383

A Creative State of Mind

ideas are new combinations between old things
Photo by Andre.abu

Idea Assembly Line

there's a formula for generating ideas, just like building Fords

Step 1: Hunt & Gather

do your research, get the facts, take it all in
Photo by ljfullofgrace

Step 2: Chew on It

think long & hard how these insights might solve your problem
Photo by Justin in SD

Step 3: Don't Think

let your unconscious go to work during the incubation stage
Photo by clickykbd

Step 4: Eureka!

the birth of your Big Idea
Photo by lecates

Step 5: Make It Real

shape & develop your idea to solve people's needs
Photo by Peta Calvert

"He never had an idea in his life."

-- said nobody about you, ever
Photo by epSos.de

What're you waiting for?

be bold, be new & most of all, be you
Photo by Zach Dischner

Thanks!

@wundermuse // brandon.george@gmail.com // writethegoodfight.com