HOW TO DRIVE QUALITY

WEBSITE

• People who want to find more info about you
• Referrals
• Brand awareness
• People ready to move forward with your services
• Current clients

BLOG

• Fresh content
• Build trust
• Give people useful tips
• Get people on e-mail list
• Develop followers

LANDING PAGE

• Get people on your list
• Bribe people with a freebie

WHAT DO YOU WANT VISITORS TO DO

• View more than one page
• Subscribe
• Comment on a post
• Contact you about services
• Come back to your site

PAGEVIEWS AND VISITORS

WHAT REALLY MATTERS

• Pages per visit
• Bounce rate
• Time on site
• People taking one of your desired actions

GOOGLE ANALYTICS