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Slide Notes

How to Create a Social Media Strategy

Published at Nov 18, 2015
**Social Media Strategy** - Learn the basic steps of creating an epic social media strategy for your next social campaign. Connect with me on LinkedIn to learn more about social and social selling http://www.linkedin.com/in/gabevillamizar

PRESENTATION OUTLINE

How to Create a Social Strategy

  • How to Create an Effective Social Strategy
Photo by Tom Raftery

5 Step Process

to create an effective social media strategy...

Untitled Slide

  • 1. Set Clear Objectives and Goals

Social Goals and Objectives Examples

  • Grow a social community
  • Increase website traffic
  • Establish a social presence
  • Share quality content
  • Increase engagement
Photo by geolawie

2. Create and Optimize Your Social Profiles

Photo by Will Scullin

Where is Your Audience?

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Snapchat
  • Periscope/Meerkat/Blab
  • YouTube
  • Other

Social Profile Optimization

  • Complete Profile 100%
  • Top 10 Keywords
  • Consistent Profile Branding
Photo by mkhmarketing

3. Develop a Unique Content Sharing Strategy

Photo by GotCredit

3-1-1 Content Strategy

  • 3rd Party Content
  • 3rd Party Content
  • 3rd Party Content
  • Promotional Post
  • Personal Post
Photo by Mukumbura

Content Type Strategy

  • Video - YouTube or Vimeo
  • Image - Correct Dimension
  • Characters - Think Mobile
  • Re-share - Think of Others
  • SlideShare

4. Measure and Analyze Your Progress

Photo by Paul Keller

Social Metrics

  • Audience Growth
  • Social Engagement
  • Social Reach
  • Link Clicks
  • Page Views

Social Media Analytics

  • Google Analytics
  • Native Platform Analytics
  • Sprout Social
  • Buffer
  • Hootsuite
Photo by lejoe

5. Create and Track Weekly Metrics

Photo by william.n

Social Media Reports

  • Export Your Social Data
  • Share Social Wins
  • Track Weekly Numbers
  • Social Dashboard Display
  • Analyze and Improve
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Photo by Brian Rinker

Let's Connect.

Twitter: @gabevillamizar | gvillamizar@hirevue.com