How to Create a Social Media Strategy

Published on Nov 18, 2015

Social Media Strategy - Learn the basic steps of creating an epic social media strategy for your next social campaign. Connect with me on LinkedIn to learn more about social and social selling


How to Create an Effective Social Strategy

Photo by Tom Raftery

5 Step Process

to create an effective social media strategy...

1. Set Clear Objectives and Goals

Social Goals and Objectives Examples

  • Grow a social community
  • Increase website traffic
  • Establish a social presence
  • Share quality content
  • Increase engagement
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2. Create and Optimize Your Social Profiles

Photo by Will Scullin

Where is Your Audience?

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Snapchat
  • Periscope/Meerkat/Blab
  • YouTube
  • Other

Social Profile Optimization

  • Complete Profile 100%
  • Top 10 Keywords
  • Consistent Profile Branding
Photo by mkhmarketing

3. Develop a Unique Content Sharing Strategy

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3-1-1 Content Strategy

  • 3rd Party Content
  • 3rd Party Content
  • 3rd Party Content
  • Promotional Post
  • Personal Post
Photo by Mukumbura

Content Type Strategy

  • Video - YouTube or Vimeo
  • Image - Correct Dimension
  • Characters - Think Mobile
  • Re-share - Think of Others
  • SlideShare

4. Measure and Analyze Your Progress

Photo by Paul Keller

Social Metrics

  • Audience Growth
  • Social Engagement
  • Social Reach
  • Link Clicks
  • Page Views

Social Media Analytics

  • Google Analytics
  • Native Platform Analytics
  • Sprout Social
  • Buffer
  • Hootsuite
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5. Create and Track Weekly Metrics

Photo by william.n

Social Media Reports

  • Export Your Social Data
  • Share Social Wins
  • Track Weekly Numbers
  • Social Dashboard Display
  • Analyze and Improve
Photo by Brian Rinker

Let's Connect.

Twitter: @gabevillamizar |