PRESENTATION OUTLINE
How social media is changing news
How did this whole social media thing get started?
1997: Blogging Begins,
AOL IM launches
2002: Friendster opens to the public
2003: Myspace and LinkedIn launch
2004: Facebook, Flickr and Digg launch
What has all of this done to the media industry?
Blogs made it possible for anyone to be a publisher
Social Media amplified the voices of regular people
Social MEdia Drove New media giants
Using social media to reach the unreachable
ComPanies and Brands Can ByPass Media
social networks want to be their own publishers
Social media is changing how people get news in the U.s.
Social media has forced media to adapt
We know more about readers than ever before
Experimenting to reach new audiences
Journalists can build their individual brands
NEwsrooms are changing too
Newsrooms need digital skills
Everyone wants explainers
Data is Gaining a Foothold in India
Growing roles for those with social media skills
Cuts have hit U.S. newsrooms hard
Huge opportunities for digital journalists
How can you take advantage?
- Learn digital & traditional skills
- Study code & computer science
- Specialize in multimedia
- Learn social media strategy
- Embrace visual arts & design
The changing will never stop
Citizen journalism puts us Closer