PRESENTATION OUTLINE
How effective is the combination of your main product and ancillary texts?
When producing my three products I tried to create brand identity as much as possible. I wanted my audience to be able to see two of my products and recognise that they are promoting the same film without even seeing the title. I believe I achieved this in a variety of ways.
ACTRESS
Firstly, I have used Ellie, my main actress in all three of my products. In the trailer she is the only actress seen and she is seen for a long time in both close up and long shots. The audience would therefore be able to easily recognise her if they were to see her again. For this reason, it was very important for me to include her face on my magazine cover and film poster as she is seen as the face of the film. I decided to have her in a medium shot and medium close up shot as these are conventions of the media form but also means that the audience are more likely to recognise her face and be able to link her back to the film. I also had Ellie wear the same outfit for both the magazine cover and film poster. The outfit I chose was one she wears in part of the trailer making her even more recognisable. I believe Ellie is a main part of cohesive marketing.
SETTING
The setting was another key fact of my brand identity. Throughout my trailer I filmed in many locations such as Ellie's house, the street, fields, the park and outside of Ellie's house. I thought that using one of these locations for my poster and another one for my magazine would create further brand identity as the settings are recognisable and link to the film and genre. However, I didn't want to use the same setting for both as I believed this would make the images and products too similar. I chose to pick out the location of the fields in my magazine as the setting is seen multiple times in the trailer and is a typical genre location. For my poster I chose the scene from outside of Ellie's house with the blood hand prints as I believed this was a key memorable part of the trailer and so an audience would easily link the poster to the trailer.
TYPOGRAPHY
The typography I used on all three products was one called dead font walking that I chose from www.dafont.com. I used it on all of my products for the title, on the poster and trailer for the tag line and on the trailer for the credits, website etc. I felt the font I chose also enhanced the fact that my film is of the thriller genre.
TAGLINE
The tag line was another thing I used to create brand identity between my products. On my trailer and poster I had the tag line "no matter what you think." This tag line then leads on to my title, you're never alone. The tag line is a few words which should be easy for the audience to remember and also give a clue as to what may happen in the film. As mine is short and leads on to the title, I think it is very memorable and so when the audience see it written on the poster, they will automatically know the title of the film and be able to link it to the trailer when they watch it.
TITLE
The title was another obvious factor that promoted cohesive marketing. My title you're never alone was seen on all three products in a large font and a colour that stood out. The title is one of the most important things to recognise products of a film by (e.g if you see the trailer with the title on, the title being on the magazine would be a main thing enabling the audience to know its the same film.) The title was always in the same font to make it more recognisable.
COLOURS
I also used the same colour scheme on my three products. These were mainly black, white and red. On my trailer my titles had a black background with white writing on. For my magazine all of my typography, borders and boxes were black white and red and this was also the case on my film poster. I also ensured that the red I used on the magazine cover and poster was the same colour. I believed these colours were typical of the thriller genre and so looked very effective on my products. I also believed that if someone saw the magazine and poster that they'd be able to notice that both have the same colour scheme and would maybe be even know that they belong to the same film.
I think that all of these features together allowed me to create a strong and effective brand identity between my three products. I believe I did my best to create cohesive marketing and believe that my audience would be able to easily recognise that these products belong to the same film.
