PRESENTATION OUTLINE
How effective is the combination of your main product and ancillary texts?
Aside from the main task of creating a music video, I was also to carry out two Ancillary tasks: creating a digipak and a music advert. I had to bear in mind that the three had to relate, or else my main product and ancillary tasks would not be very effective.
With this in mind, I proceeded create the digipak and advert, ensuring that they were easily identifiable in the sense that all three were related to each other.
Firstly, I began to create my digipak. I had researched the electronic genre prior to creating my music video, so I was already aware of the codes and conventions, and due to this I referred back to them during the creation process.
The front panel of my digipak features the model from my main task with a black background, complete with the same gold strip across her face. This instantly links the two together, as my demographic will recognise the model from the music video at first glance. They will also notice the same usage of gold face paint, which was also used. The image on a black background makes it stand out due to the model's pale skin and contrasting colours, meaning that the front panel is eye catching and appealing.
The font I have used is also similar to the font used at the beginning of the music video, as both are a plain, white and simple text with a minimalistic approach. I have done this because I didn't want either to be bold or excessive, and a simple font would suffice as it complimented the rest of the digipak, including the main task.
The gold colour and bright lights against a black background continued throughout the digipak, similarly to in the music video. The music video was filmed in London at night where there were many bright lights against the dark night. I decided to feature this on the digipak, as three out of six panels include bright lights on a black background. Two panels are of a bright string of lights in a bokeh effect, an effect which was continuously used throughout the main task. I decided to add this too my digipak not only because it linked to my music video, but because it conformed to the codes and conventions of electronic music.
Electronic music uses bright lights during music videos and promotions, as well as concerts and gigs. Fans of the genre will be drawn in via the usage of bright lights on my digipak, which is why I wanted them featured. It also makes the digipak look more appealing and interesting to the demographic, as young adults and teenagers stereotypically are more "fun" and like "fun" things.
Another panel features a slightly blurry street scene of a London night with bright lights. This can be related to my music video as it is of the same location, an aspect which the audience will notice if they have seen my music video and will be able to link the two together.
I decided to include this location on my digipak not only because it links to the music video, but because my demographic favours locations like London and other big cities due to their age. As a result, they will be more interested in a digipak which features a city that they enjoy and like to go to.
The last panel which holds the disc is another image of the model, noting the continuous theme and usage of the model throughout the digipak and the main task.
The second Ancillary task I had to complete was a music advert for the album my song features on. The main focus of my advert is the model which I also used previously in my music video and my digipak. This made a strong link between the three, and meant that the audience and demographic were able to recognise the advert instantly as one for SBTRKT. The colour scheme of gold and black matches the digipak's, as well as the performance aspect of my music video.
The font I have used is basic and a plain white, similar to what was previously used during my music video and on my digipak. I didn't feel that a bold or extreme typeface was necessary as it would draw attention away from the image of the model and to the text. However I did want the text to be attractive and appealing so the audience would be interested in the advert and what it was promoting.
I have included all the necessary information in which the audience can find the album and research the record label if they wish to do so.
The features of my music advert generally conform to the codes and conventions of other adverts including other adverts of the same genre. Images of the artist or a model used during a music video or who is featured on the album/digipak is conventionally used for adverts so the audience can put link the promotion with the artist's work.
Music adverts also conventionally list one or two songs which are already popular which feature on the album so the audience will recognise the album and be interested in purchasing it. I have conformed to this convention by adding the songs "Pharaohs" and "Wildfire" underneath the band's name.
