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Hope Moser Ad Analysis BCM2

A simple 10-slide template for a startup pitch that explains what the startup does, how it works, who is behind it, and other basic elements.

PRESENTATION OUTLINE

Ad Analysis Presentation

Hope Moser, BCM2
Photo by cbcastro

Untitled Slide

Start with your name and the name of your project. In some cases, a presentation will start with an attention-grabbing opening, an anecdote, a dramatic stat or fact, or a question for the audience. These devices help to engage the audience, grab everyone's attention, and establish your confidence as you get going.

Brown Sugar Bakery

  • Introducing a new item
  • Colors work well together
  • The item is the central focus
  • Little focus on company itself
  • Too all-over-the-place
  • I wouldn't have even seen the name
Start with your name and the name of your project. In some cases, a presentation will start with an attention-grabbing opening, an anecdote, a dramatic stat or fact, or a question for the audience. These devices help to engage the audience, grab everyone's attention, and establish your confidence as you get going.

Untitled Slide

Moxie Cupcake Bake Shop & Café

  • Minimalist design
  • Includes logo
  • Emphasizes its gourmet, hand-made goods
  • Includes website, address, and phone number
  • Decent advertisement
  • It probably would not catch my attention

Untitled Slide

The Cupcake Café

  • Colorful - catches attention
  • Minimal design but gets point across
  • Innuendo
  • Includes website, name, and tagline
  • Makes other companies seem inferior
  • Very good advertisement

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The Boutique Bakery Co.

  • Coherent color scheme
  • Bold font catches the eye
  • Cute tagline
  • Emphasizes unique design & mouth-watering flavor
  • Very good advertisement

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Crumbs Bake Shop

  • Includes picture of product
  • Also includes cute graphic
  • Emphasizes that they are made by hand
  • Bright color scheme
  • Effective ad

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little red wagon bakery

  • Uses red & different fonts to grab attention
  • Clearly states name, phone, and hours
  • Description of company
  • Emphasizes they're not "just a bakery"
  • Good advertisement

Not Effective:

  • Brown Sugar Bakery
  • Moxie Cupcake
  • Bland advertisements
  • Brown Sugar hid company name
  • Moxie was just very boring
  • Brown Sugar was too busy
Photo by Ruth and Dave

Effective:

  • The Cupcake Café
  • The Boutique Bakery Co.
  • Crumbs Bake Shop
  • little red wagon bakery
  • All used color for attention
  • All clearly stated necessary info
  • All had clean design

Actual Marijuana Bakeries' Websites...

They don't mention it's only free delivery to California...

Untitled Slide

This is the nicest one out there by far