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Hooper Dolan Insurances

Published on Apr 14, 2016

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PRESENTATION OUTLINE

Hooper Dolan Insurances

Advertising Plan

Introduction + Theme

  • "There’s No Such Thing as a Bad Day With Hooper Dolan"
  • Hooper Dolan’s competitive advantage: Committed to customers, there for them at all times and has customer’s best interest in mind when offering services
  • Campaign focuses on digital media to reach target market

Target Market

Millennials and Generation Z

Channels

Google AdWords
and
Facebook

Website
Google+
Spotify
Email

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Creative Strategy

Banner Ad 1

Banner Ad 2

Video

Effectiveness

  • How effective has the advertising plan been?
  • Traditional methods
  • Google AdWords clicks, Facebook Ads
  • Survey Monkey, Feedback

Budget

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Details

  • Online Advertising: Google AdWords 15/day