Hook Effect by Dave Monk

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Slide Notes

Hook Effect

Published on Nov 18, 2015

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PRESENTATION OUTLINE

THE HOOK EFFECT

SO WHAT HAPPENED NEXT?

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HOOK IN THE CASH

HOOKS NEED TIME

Create culture where copy duration is whatever it needs to be.
Yes, seminar ads are 30's but direct airtime can be anything.
40/50 second commercials allow the writers to be more creative.
Up-selling to 40/50 seconds can generate the extra revenue you need.

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I NEED YOU TO SUPPORT THE HOOK

DEMAND THE HOOK, CELEBRATE THE HOOK, WEAR THE HOOK!

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Dave Monk