HOA MARKETING

Cross-selling

Lunching

Office Visits

Free Advice

Billing/Collecting

Pitches

Biz Development

Conversion

References

Agency Support

Breakdown

• Attorneys
• States
• Groups
• National

The Conversion Machine

#1 Prior to the event

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• Booooooost attendance! Market awareness
• Team effort – presenting attorneys – local boots (manager visits/BOGO)
• Ask “why”
• All info will be listed on the coordinating Google event sheet

#2 During the event

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• Submitted questions are addressed by the presenters
• Handout question forms and consultation fliers
• Schmooze/network/sit with the attendees

#3 After the show

Coordinating attorney speaker – Follow up

• Use the Google event sheet to: respond to questions (from forms/fliers, etc)
• Note the status on the sheet
• Ex: offer to attend their upcoming board meeting (FREE)

Understanding Process

Techniques

Understanding

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• To be heard
• To be appreciated
• Convenience/make my life easier
• Save time or money
• Reduce risk
• Consistent follow up/relationship investment

Paralegals & Clerks

Why VF?

Building the relationship

Next course

What are we selling?

Jason Grosz:
JLG@VF-law.com
Camron Hamilton:
CAH@vf-law.com