Highlights: Seth Godin's All Marketers Are Liars by

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Highlights: Seth Godin's All Marketers Are Liars

Published on Nov 18, 2015

Great marketers tell stories. In Seth Godin's book, "All Marketers Are Liars" he goes over what marketing really is, and why telling stories is the most authentic way to market yourself, and your brand.

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PRESENTATION OUTLINE

"All marketers Are liars"

Highlights from Seth Godin's

Photo by Amanda Schutz

"Marketing is about spreading ideas, and spreading ideas

is the single most important output of our civilization."

Photo by Lisa Widerberg

how marketing works

(and when it works)

Photo by Maggie Osterberg

Step 1: their worldview and frames got their before you did

"We don't all want the same things!"

Photo by Ciccio Pizzettaro

step 2: people only notice the new and then make a guess

"It's impossible to transmit every single fact, instantly, to every single person."

Photo by MarkyBon

Step 3: first impressions start the story

"Almost every important buying decision is made instantaneously."

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Step 4: great marketers tell stories we believe.

"Every day all of us market."

Photo by k.landerholm

Step 5: marketers with authenticity thrive

You don't get to make up the story. The story happens with or without you.

Photo by CIMMYT

"The only stories that spread are the

"I can't believe that!" stories."

Photo by Hammonton Photography

10.

A storytelling plan

is an essential part of any marketing or business plan.

Photo by John Lemieux

Slide Notes