High Points/Recommendations

Untitled Slide

For being bold,
brave & corageous

as you undertake this new endeavor

Your Endeavor

• Advance Associations North mission

Your Endeavor

• Advance Associations North mission
• Align a re-imagined Solutions Conference with your 2020 Strategic Plan

Your Endeavor

• Advance Associations North mission
• Alignment with your 2020 Strategic Plan
• Increase re-imagined Solutions Conference value for your primary target market.

A few key insights & recommendations

4 Primary Categories

4 Areas

• Audience/Purpose

4 Areas

• Audience/Purpose
• Transformational Learning

4 Areas

• Audience/Purpose
• Transformational Learning
• Financial Impact

4 Areas

• Audience/Purpose
• Transformational Learning
• Financial Impact
• Board Conversation

1. Audience/Purpose

Not all members are created equal.

Nor should every program/service offer someting for everyone.

How do you feel about those statements? How does that impact what you offer?

The Who & the Why before the
What & the How.

Target Market

• Leaders of Leader
• Emerging Leaders

Purpose: Who do you want your target market to become?

Plan for their future selves.

How do you plan for someone's future self?

2. Transformational Learning

Focus on designing a transformational participant experience not a transactional event.

Design for participation not consumption.

Is this in best interest of paying target market?

Align customer vision
(What you want your customers to become) with conference experience


(What you are asking them to do at event to become their future selves).

Create, design, implement a dialogic conference experience.

50% - 70% of conference experience dedicated to participants involved in structured, facilitated talk.

Collaborate and co-create are two learning experiences that lead to MindShifts.

Event is not a cul-de-sac (stand alone) but integrated within a full year of learning expereinces.

3. Financial Impact

Currently, you are not tracking the true costs of Solutions Conference.

If you did--and you should from this point forward--your event is in the red.

Track true expenses.

Shift source of revenue to customized sponsorships that add value to attendee experience.

4. Board Conversation

Your future depends upon their (target market) future.

Who do you want your customers to become?

Annually, the board should identify three to five issues that associations will face in next one to three years.

Staff and committees use those issues to frame Associations North programs/services.

Task Force's next steps