Developing a sustainable financial future for HHH: the next 3 years

Key challenges

• Continuing pressure on statutory funding
• Increasing demand for services
• Competition from private sector providers

Key questions

• Where has HHH been most successful in the past, and why?
• What do we know about where there is greatest potential for future income growth?

Statutory funding

• Still a key part of the mix
• Different approach(es) required
• Proving value for money (through rigorous evidence base) will be crucial
• ? Centre for HEalth Economics study?

Track record to date

• Community fundraising and events
• Retail
• Legacies (?)
• Lottery
• Trading (social enterprise)

Limited or no track record

• Major donor fundraising
• Business/corporate fundraising
• Direct appeals/regular giving (donor database)

Achieving financial sustainability

• Developing a balanced portfolio which builds on the organisation's strengths
• Also requires a degree of risk and innovation

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• Retail - cost of generating income is high
• Legacies - uncertainty
• Major donors - long lead time
• Direct appeals - high set up costs

Raising the profile of HHH

To whom?

• Statutory funders
• Clients, families/carers
• Major donors
• Referring agencies
• Local community/businesses

Some key issues

• Different audiences need different approaches/channels
• Distinction between 'generic' hospice brand and HHH brand

Clients/families/carers

• Local media (press, radio, tv)
• Libraries, other community venues
• Internet and social media
• Other VCS organisations

Referring agencies

• Leaflets and publications
• Talks and visits
• Networks

Statutory funders

• Networks
• Visits and talks
• Good relationship management

Major donors

• Events and networking
• Prospecting
• Trustees!

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• Secure professional pro bono support
• Build a wider repertoire - personal stories
• Build a reputation as the 'voice of authority' on issues relating to end of life care, especially in rural communities

Collaboration

"Whilst there may be no magic bullet....there remains huge potential to increase the amount hospices raise. The challenge is to exploit the full breadth of potential" (Strength in numbers, nfpSynergy report to the Commission for the Future of Hospice Care, Jul 2013)

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