HERSHEY MARKETING MIX

PRODUCT

• Milton Hershey was born in 1857.
• In 1894 Milton began experimenting with chocolate
• by coating his carmel candies with it.
• The Hershey Bar was first sold in 1900.
• The weight of a Hershey Bar is 1.55 ounces.

PRODUCT

• Hershey purchases it's cocoa for the candy bars
• from west Africa and other tropical places.
• They produced over one billion chocolate bars for
• troops during World War II.
• They sell chocolate in 90 countries around the world.

PRICE

• Hershey has limited pricing power.
• They have the benefit of a lower average cost.
• They can always match or outdo any introductory
• offers of the sort.
• Hershey can sell at a much lower price than a new entrant.

PRICE

• In 1908, 1.55 ounces of chocolate was about 6¢.
• Now in 2013, it is 99¢.
• 1/28/2008 Hershey raised wholesale price by 13%.
• In 2009, 1.55 ounce chocolate bar was $1.10.

PRICE

• The top three competitors of the Hershey Company
• are Mars Incorporated, Nestlé S.A and Mondelez
• International, Inc.
• Mar's is Hershey's closest rival.
• Hershey sells a lot more products than Nestlé and Mars Inc.

PRICE

• You will pay approximately $4 for 1 1/2 pound of Hershey.
• For Godiva you will pay close to $40.
• This happens because Hershey can be found anywhere
• but Godiva stores are strategically placed in locations
• where you must search out the stores.

PLACE

• CVS
• Acme
• Walmart
• Wawa
• Target

PLACE

• Hershey employs 13,600 employees worldwide.
• The first Hershey factory opened in Central PA, now know as Hershey, PA.
• The products are marketed in 50 counties worldwide.
• They are manufactured in 17 counties .
• There are 16 manufacturing facilities, 12 of which are wholly owned.

PROMOTION

PROMOTION

PROMOTION

• On average, it costs $342,000 for a 30 second advertisement.
• During the Super Bowl, it costs an average of 3.5 million dollars.
• Hershey's Chocolate World is open 364 days a year promoting
• their business and selling chocolate.