HELLO CHINA

ClickBy the year 2020, 200 million Chinese overseas trips are expected (The future of Chinese International Travel. Resonance Report 2016).  to Edit

STRIKING FACTS

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• Unitil 1997 Chinese citizens had restrictions travelling outside the border for leisure purpose .

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• Today the chinese tourist market is the fastest growing in the world, with annual growth of 18%

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• & Chinese tourists already account for nearly 1 in 10 tourists globally.

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• even if only 6% of the Chinese citizens hold a passpor

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• While Europe still remains the destination of first choice for Chinese tourists
• according to survey in 2006 77% of the trips made outside Asia were made to Europe

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• In 2015, 12 million tourists from Mainland China visited a destination in Europe & stayed for over 40 million nights

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• For trips to Europe Chinese tourists still prefer to travel to more than one country on a single roundtrip itinerary

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• due to language and cultural barriers, Chinese tourists choose group & package tours when they travel to a foreign destination for the first time.

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• shopping still contributes to 43.3% of tourists’ personal spending

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• Almost half of Chinese travel with families or members of a family

REASONS

1. URBANIZATION

2. ↑ WEALTH & HIGHER DISPOSABLE INCOMES

3. RELAXATION OF GOVERNMENT RESTRICTIONS OF FOREIGN TRAVEL

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• THE ADS POLICY gradually open up the Chinese border to allow Chinese citizens to travel to more countries

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• based on bilateral tourism agreements
• the government allows self-paying Chinese tourists to travel for pleasure

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• only ADS countries can openly be promoted as a tourism destination in China.
• By 2012 the approved ADS countries numbered 11

4. CHANGED HOLIDAYS POLICIES

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• From 2008, the three-week-long holiday regime is replaced by new regulations

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• Paid holidays are applied to employees who work in public & private sectors.

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• the new public holiday policy is intended to combine with paid holiday practices, so that employees have more flexibility in choosing their holidays.

5. FORMER DESTINATIONS AS HONG KONG & MACAU ARE LOOSING THEIR APPEAL

6. RELAXED VISA REQUIREMENTS OF MANY DESTINATIONS

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• already 62 countries all over the world offer visa-free or visa-on-arrival policies for Chinese travellers

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• Work together with local travel agencies

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• Make visas easy to buy & widely available in China to individual travellers.

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• Adapt to changing Chinese tourism trends (i.e. changing travel patterns of the number of indipendent travellers

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• Offer authentic experiences & possibilities to share them)

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• Make the destination attractive to the Chinese before departure
• The average Chinese tourist plans & researches their trip almost 3 months in advance,

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• ↑ the destinations presence on Chinese social media platforms to ↑ its visibility

when it comes to

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• luxury trips, winter sports tours as well as special scenery trips should be offered,

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• while a target group of high-yielding quality customers should be addressed

POSITIVE IMPACTS

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• while many core markets are stagnating, the Chinese outbound market is continousely increasing at an unstoppable pace

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• Chinese tourists are world´s big spenders & outspend many other source markets on a per day basi

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• due to different travel periods of Chinese travellers tourist seasons can be extende.

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