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HBR: Persuasive Presentations

Published on Nov 23, 2015

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PRESENTATION OUTLINE

1.

1) BRAINSTORMING

KNOW YOUR AUDIENCE, KNOW YOUR BIG IDEA
Photo by pepe50
2.

2) STORY BUILDING

STORIES ARE THE CURRENCY OF HUMAN CONTACT
Photo by Rob Swatski
3.

STORY BUILDING

  • Give your audience a reason to root for you
  • Use emotion and logic
  • Define what is and what could be
  • End strong- sense of urgency and the new bliss
4.

3) USING VISUALS

3 SECOND SLIDES, THINK VISUALLY
Photo by Allie_Caulfield
5.

4) MOMENT AND DELIVERY

PRACTICE!
Photo by MightyBoyBrian
6.

Untitled Slide

Photo by tch1337
7.

TO BE AVOIDED

  • Any kind of apology
  • The 10 forbidden words
Photo by Timothy Valentine - iMac is down

Rebecca Lugo