Jelly Belly

Gustav Goelitz

• Opened a candy business in Belleville,
• Passed the business down to his son
• 2nd generation made candy corn and "royal buttercreams"
• Company introduced Mint Wafers in 1898
• 3rd and 4th generation introduced Jelly Beans

Jelly Beans

• 1965 a flavor break through is made
• Jelly beans infused with flavor in the center
• Break through recipe inspired first 8 flavors
• Root beer, Green Apple, Licorice, Cream Soda, Lemon, Tangerine, Cherry, etc
• More flavors developed in 1980

Jelly belly

• Mr. Jelly Belly a lovable character makes his first appearance
• 1983 Jelly Belly Beans became first jelly beans in space 
• New headquarters are built in Fairfield, California
• Buttered Popcorn flavor introduced in 1989
• 1996 the Jelly Belly name was stamped on every jelly bean

Accomplishments

• Gustav first built a confectionary business with his brothers  
• It failed due to the economic depression
• Gustav and his son started their own business shortly after
• Became 4 generations of a family business
• Later on Chairman of the board wins ISM Lifetime Achievement Awardm

Innovator

• Introduces something new
• Gustav's company introduced many new candies
• Tangerine Slices, Spice Drops, Jelly Beans, Candy Corn, etc.

Risk taker

• A person/corporation that's inclined to take risks
• Failed first business then opened a new one 
• He's made new types of candy not know if they would be liked
• Passed business down 4 generations

Spark plug

• Turns ideas into reality
• Sold candy at a convenient store & put a sign with his name on it in front
• That's when he decided to make his own business
• He moved his family to continue is dream

Strategist

• An expert on strategy
• Planned out his business
• Since it did well he passed it down to his son
• Made new candies to keep people interested in the company

ambition

• Ambition is a desire for success  
• The company was passed down from generation to generation
• Each generation had to make the company run smoothly

Self confidence

• Realistic confidence in one's own judgment 
• Each owner at the time needed to believe in themselves
• Needed to know they were able to keep the company growing

willing to take risks

• For example the "Buttered Popcorn" flavored Jelly Belly
• Most people thought it would taste awful
• The company didn't know if people would even buy it
• Now it's the most favored Jelly Belly flavor

energy & self discipline

• Training one's self for improvement
• Each generation knew they needed to be constantly improving
• They needed fresh new idea all the time to keep people's interest

perseverance

• Doing something despite it's difficulty
• Creating new flavors
• For example "Jelly Belly Chocolate Dips" 

problem-solving ability

• Figuring out a problem no matter the difficulty
• When something doesn't sell as well as the comp. thought
• They need to think of something that people would buy

organizational skill

• Using your time and energy in an effective manner 

ability to motivate others

• Getting others to do the best they can 
• Having a successful business could motivate others to keep doing well
• Goelitz started off the business  
• This gave others motivation to keep the comp. alive and running