Grow Your Biz with Google+ - Individuals Too!
Published on Jan 26, 2016
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GROW YOUR BIZ WITH GOOGLE+
INDIVIDUALS TOO!
Why & How
Google Plus Will Help You Grow Your Business (or Individual Brand)
Social Networks compared
- Facebook: Marketing To People You Knew And Friends
- Twitter: Link Dumping Managed By Robots
- LinkedIn: Manage Contacts And Business Connections
Social Networks compared
- Google Plus: Google Authorship, SEO, Networking
- Establishing Authority, Connecting w/ Influencers
- Creating Brand Awareness, Google Local & Maps
- Ad Words, +Post Ad's, Host Your Own TV Show (HOA)
- Manage Communities & more...
Networks
By The Numbers
What is Google Plus?
Social Layer
Google Authorship
Faces You See In The Search Results
Google Local
Google My Business - Search, Maps and Google +
Brand Pages
- 5 Types of Brand Pages
- When a person follows a page, they opt to see info in their stream
- If the business follows them back, able to notify and email the individual with content
- This closes the loop without requesting an email address
- Companies can be followed from websites and more…
Plus Post Ad's
Interactive Google Ads
AdWordS
Via Social Extensions - Reviews and +1's
CommunitieS
Find Your Niche and / or Manage Your Own
Hangouts On Air
Your Own TV Show
Brand Page Analytics
Google Analytics on Google Plus Posts
Page or Profile
Start With a Profile - Unless Large Known Entitiy
PreparE
- Fill Out Your Profile Completely (Searchable,) Include Photo
- Setup Your Digital Business Card - (Hovercard)
- Identify Communities In Your Niche
- Identify Influencers in Your Niche and Cirlce Them
- Search by #Hashtags to Find Relevant Topics
No Community No Problem
Start Your Own
HashTags
Google Adds Them Automatically
Engage
- Say Hello, Introduce Your Self and Join The Conversation
- Establish Yourself As A Subject Matter Expert with Thoughtful Comments
- Share Other Articles That Are Relevant To Your Expertise And Focus
- +1, Share, & Comment Often In Your Niche Before Posting Your Own Content
- Others Will Begin To Notice And Circle You. Then Share Your Content
Engage, Plus One & Share
The Formula to Being Circled
Events / HOA's
Promote, Participate, Engage, Comment. Establish Yourself as a SME.
What is A +1?
You May Call It A Like
Anatomy Of a post
- Title and Summary
- Commentary
- Link
- Image
- Hashtags
Formatting and Sharing Posts
- *Direct Attention Grabbing Headline*
- _Use The 2nd Line To Hook The Reader_
- A unique description of why you're sharing the post & it's importance
- h/t = Hat Tip The Original Posters AND Sharers of the Post
- ''''Add Relevant #Hashtags
The Naked Share
Always Include Hat Tip / Plus Mention
Circles
It's Like Following, But Better
Hoa (Broadcasts)
- Create Interactive Video Content
- Build Your Brand and a Following
- Establish Authority
- Automatically Uploads To Youtube
- Repurpose Content to Podcasts and Blogs
Do Not
Check The "notify By Email Button" When You Post
Build Relationships
As You Would In Real Life, And You Will Flourish
