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Slide Notes

DownloadGo Live

Google Analytics

Published on Nov 19, 2015

Raven Tools announces a redesigned Google Analytics in their software tool set, helping online marketers understand and report on Google Analytics data simply.

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PRESENTATION OUTLINE

1.

Announcing

Google Analytics ReLaunch
2.

Problems Marketers Had with GA

  • I'm lost.
  • Where are my numbers?
  • Rinse and repeat is so tiresome.
  • I want to promote my brand not Google.
3.

Solution

Simplified Nav and Metric Views That Mattered
4.

problem

Google Mucked It Up Again
5.

Google's navigation is more frustrating than ever!

6.

Solution

Simplifier. Accessible. Brand-able.
7.

Raven's Update Solves the Same 3 problems

  • Simpler navigation
  • Faster access to key marketing metrics
  • Brandable, automated reports
8.

Quick Access

to performance metrics
Photo by Q8Evanescence
9.

Metrics That Matter

  • Campaign variables
  • Event tracking
  • GA goals
10.

New Audience metrics

  • New vs. Returning
  • Frequency vs. Recency
  • Mobile Overview
11.

New Audience metrics

  • Mobile Devices
  • Geo Language
  • Browser & OS
12.

Untitled Slide

13.

New table metrics

  • Acquisition
  • Behavior
  • Conversions
14.

new table content

  • Summary
  • Site Usage
  • Goal Sets
  • Ecommerce
15.

Untitled Slide

16.

New primary dimensions

17.

too much data!

GA stacks dates & numbers.
18.

visual shapshot

Raven brings you simpler color-coded data.
19.

everything's

REPORTABLE
20.

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