Good Survey Questions
Published on Nov 19, 2015
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
SURVEY QUESTION TIPS
CLEAR, CONCISE, COMPREHENSIVE
Guidelines for good survey questions, with examples
Designed by Susan Kistler, susan@imeasuremedia.com
Designed by Susan Kistler, susan@imeasuremedia.com
Photo by Great Beyond
NO DOUBLE BARRELED QUESTIONS
ONE CONCEPT PER QUESTION
NO: Was your room clean and pleasant smelling on your arrival?
YES: Was your room clean on your arrival?
YES: Was your room clean on your arrival?
Photo by drakegoodman
USE COMMON LANGUAGE
UNDERSTANDABLE, APPROPRIATE READING LEVEL
NO: Did you experience a contusion at the area of impact?
YES: Did you experience a bruise where you were hit?
YES: Did you experience a bruise where you were hit?
Photo by "The Wanderer's Eye Photography"
COMPREHENSIVE OPTIONS
ALL RESPONDENTS HAVE AN APPROPRIATE ANSWER
NO: Did you attend the opening keynote? Yes/No
YES: Did you attend the opening keynote? Yes/No/I Can’t remember
YES: Did you attend the opening keynote? Yes/No/I Can’t remember
Photo by Khalid's Work
SIMPLE
AS SHORT AS POSSIBLE, AS LONG AS NEEDED
NO: Please take a moment to share with us your opinion about your experience when you spoke with the receptionist upon your arrival today at the clinic. Did the receptionist greet you by name?
YES: When you saw the receptionist, did she greet you by name?
YES: When you saw the receptionist, did she greet you by name?
Photo by martijndevalk.nl
AVOID JARGON
AND ABBREVIATIONS. AND ACRONYMS.
NO: Are you a member of AEA’s Health TIG?
YES: Are you a member of the American Evaluation Association’s Health Topical Interest Group?
YES: Are you a member of the American Evaluation Association’s Health Topical Interest Group?
Photo by See-ming Lee 李思明 SML
AVOID EXTREMES
NO: Do you always brush your teeth?
YES: Did you brush your teeth yesterday?
NO: Should we increase spending on life-saving body armor?
YES: Should we increase spending on body armor?
YES: Did you brush your teeth yesterday?
NO: Should we increase spending on life-saving body armor?
YES: Should we increase spending on body armor?
Photo by Tim Moffatt
DEFINE AMBIGUOUS WORDS
NO: When did you last exercise?
YES: Which of these activities have you done in the past week?
YES: Which of these activities have you done in the past week?
Photo by lizzie_anne
BALANCE SCALES
NO: Strongly Disagree, Disagree, Sometimes Agree, Always Agree
YES: Strongly Disagree, Disagree, Agree, Strongly Agree
YES: Strongly Disagree, Disagree, Agree, Strongly Agree
Photo by mail.matt
BEWARE THE YES/NO
NO: Do you have questions that remain after your visit today?
YES: What questions, if any, do you have after your visit today?
YES: What questions, if any, do you have after your visit today?
Photo by jepoirrier
Slide Deck by Susan Kistler
- email: susan@thesmarterone.com
- website: thesmarterone.com
- twitter: @smartertweeter
Photo by Xraijs_
