INTRODUCTION AND BACKGROUND

- CHILDHOOD/EDUCATION- WHERE INTEREST IN DESIGN CAME FROM.
- PREVIOUS WORK POSITIONS
- TOM AND WHERE HE COMES IN TO THE EQUATION- HIS EXPERIENCE IN RETAIL
- YOUR INTEREST IN THE MORE FASHIONY SIDE AND HIS IN COUNTRYWEAR- STYLE LINKS
- WHEN YOU WERE ESTABLISHED
- WHY YOU FELT THERE WAS A GAP IN THE MARKET FOR YOUR PRODUCT

INTRODUCTION AND BACKGROUND

INTRODUCTION AND BACKGROUND

DESIGN INSPIRATION

-STUDIO BASED IN RURAL PERTHSHIRE
-VIEWS LOOKING OUT OVER A GNARLED ANCIENT WOODLAND
-POND ATTRACTING WILDLIFE- SCOTTISH VERSION OF AN AFRICAN WATERING HOLE
- OBSERVE CHARACTERISTICS, WATCH MOVEMENTS- HOW THEY FEED, HOW THEY MOVE, HOW THEY INTERACT
- COLOURS- VIBRANT VERSIONS OF WHAT IS NATURAL- PICK OUT AND ENHANCE NATURAL BEAUTY.
- S/S15- COVE, CLIFFTOP RETREAT, SEALIFE AND BIRDLIFE, FLOTSAM AND JETSOME WASHED UP ON THE ROCKS- OLD SHIPWRECKS.
- AW15 MOVE TOWARDS MORE TRADITINAL AW WILDLIFE- FRESH LOOK, HOPEFULLY MORE TRUE TO LIFE AND HONEST THAN ANY OF THE OTHER CURRENT WILDLIFE PRINTS FOUND.
-INSPIRATION WHEN WALKING WITH FIN- HIM PICKING UP FIR CONES AND DROPPING THEM AT YOUR FEET- HUGE VARIETY IN TYPES OF CONES- THINK THE ONES YOU HAVE DRAWN ARE THE MOST BEAUTIFUL.
-BALLS OF BARBED WIRE ON FARM NEXT DOOR- VARIETY OF COLOURS IN THE RUST, HOW IT POPS AGAINST THE SNOW (BROWN ON WHITE)
-

DESIGN INSPIRATION

CUSTOMER PROFILE
-WHO WEARS G&B?
- FROM 14 TO 84- ANNAS COUSIN (14) WOULD LOVE A SHIRT, BUT SIMILARLY ANNAS GRANDMA (84) OWNS THE MOTH PRINT
- SOME COUNTRY-ESQ PRINTS
-SOME CITY PRINTS
-LOOK GREAT WITH LEATHER SKIRT OR JEANS AND WELLIES
-DRESS UP OR DRESS DOWN
- DAY TO DAY OR WORK
- NOT JUST WHITE BACKGROUNDS- A MIX IN ORDER TO SUIT A RANGE OF SKIN TYPES AND COLOURS, HAIR COLOURS, EYE COLOURS...
-WHERE ARE OUR CURRENT STOCKISTS? ARE PEOPLE WEARING G&B AROUND THE WORLD?
- DOES ANYONE FAMOUS OWN A G&B?
- HAS A G&B BEEN SHOWN ON TV?

CUSTOMER PROFILE

CUSTOMER PROFILE

AESTHETIC


- COLLAR TABS- WHY YOU CHOSE THEM
- HEMLINE- WHY ROUNDED, WHY THE SIDE SPLIT
- LONGER ON BACK?
-PRINT POSITION ON SHIRT

AESTHETIC

AESTHETIC

QUALITY AND AUTHENTICITY

-100% COTTON POPLIN
- COTTON SATIN
-LONG SLEEVE
-COLLARLESS
-SLEEVELESS AT START
-SILK
-JACKETS?
-TSHIRT STYLE
-CASHMERE