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Getting the most out of LinkedIn

Published on Jun 13, 2018

Are you really getting the most out of LinkedIn that you could? Does the idea of social selling seem alien? Watch this presentation and then you can be a LinkedIn rockstar. Or at least cooler.

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PRESENTATION OUTLINE

1.

Getting the most out of LinkedIn & Social Selling

Photo by nan palmero
2.

Let's start with profiles

This is how the world will see—and judge—you
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What makes a good profile?

Does it really matter?
Photo by Jason Michael
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Yes.

Photo by Jason Michael
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A good profile

  • Has a professional looking picture
  • Title & summary of who you are and your expertise
  • Contact info outside of LinkedIn
  • Shows activity about things you like
Photo by Jason Michael
6.

Headlines

Who you are, what you do, for whom
Photo by reinvented
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Contact info

I'd like to reach you...
Photo by Fey Ilyas
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Summary & Work History

How you show your expertise and background
Photo by RLHyde
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Using LinkedIn

Yes, there is a wrong way
Photo by NeONBRAND
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Liking, sharing, posting & writing

Support Maximizer. Show you follow the industry.
Photo by creativecommoners
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Why bother?

  • Gives people more context
  • Lets you connect with more people
  • You might learn something
Photo by creativecommoners
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What about Groups?

  • Your call
  • If there is an active industry group—join it
  • Can become a time suck
Photo by creativecommoners
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InMail & Messaging

Don't be that person
Photo by icopythat
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Connections

It's essential to building your network
Photo by marcoderksen
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Saved Searches

Oh the power. So much power.
Photo by nestor galina
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Social Selling

It ain't rocket science, folks
Photo by John Baker
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4 Simple Steps

  • Find the people you want to target
  • Follow them & engage with them
  • Add value
  • Reach out
Photo by jlz
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But...
Isn't harder? Aren't there rules?

Photo by mripp
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Tell me,
How do you build repport offline?

Photo by Helena Lopes
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That's your answer.

Photo by bhansmeyer
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Now it's your turn

Become LinkedIn rockstars
Photo by JanneM
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In the next month

  • Add or update your picture
  • Update your headline
  • Add or edit your summary
  • Share, like, comment, contribute
  • Increase your connections 50% (if below 500)
  • Use and save searches
  • Connect with prospects
Photo by Farid Iqbal
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And that will start you on the path to success.

Really.
Photo by rawpixel
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Tris Hussey, Freelance Writer & Content Marketing Consultant
www.trishussey.com

Tris Hussey

Haiku Deck Pro User
https://trishussey.com