Get the Clients You REALLY Want
Published on Nov 18, 2015
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Get the Clients You REALLY Want
Coaches want to make more money, and yet so many of the ones I meet are afraid to charge what they are truly worth …
...sometimes also known as “more than other coaches.”
I’m notorious for being two to four times what other coaches in Austin charge,
yet my clients willingly pay my fees session after session, month after month, year after year.
Photo by Ana Eugenio Photography
I think my success comes down to two key things, in addition to the fact that I’m really great at my job:
Photo by Leo Reynolds
{2} I won’t charge less than I know I deserve.
Photo by Wonderlane
If you’re a coach, or a speaker, attorney, CPA, banker, or dog-walker who is making less than you’d like to,
and you know you’re providing excellent value to your clients and customers,
it’s time to make the internal shifts that will equate to a new and improved business and income for you.
Photo by ernest figueras
First, identify the clients you really want.
I love the clients who show up on time, engage in the coaching conversations we have, make the distinctions, take the actions, and allow the transformation that is possible for them.
Photo by Neal.
You’ll want to create an Ideal Client Profile.
Photo by TempusVolat
Your profile will consist of the positive qualities and characteristics of current and previous clients.
Make a list of a dozen descriptors of your most favorite of clients.
Photo by Daniel Dionne
Mine include: show up on time, trust the process of coaching, do the work, happily pay my fee.
Then identify the negative qualities and characteristics of current and past clients, the ones you don’t love
— then flip them to make positive.
Photo by zenobia_joy
If you have a who “never pays their invoice,” flip that around to “happily pays their bill.”
Now you have an Ideal Client Profile and all new clients have to either be the Profile — or better!
To get the clients you really want, you have to believe you deserve a full practice of ideal clients.
If you think you have to keep the high-maintenance, slow-paying, rude and obnoxious clients, then you do. In reality, you really don’t.
Photo by rishibando
You don’t need clients that drain you, the ones who are over-demanding and hard to deal with...
...so do yourself a favor and let them go.
You need to let go of the lesser to attract the greater.
I highly suggest you show them the door.
Photo by Claudio.Ar
Let me put it this way: You can’t go purchase two new cars to put in your garage until you have found a new home for the old ones.
Photo by mark sebastian
