In 2013 Gary Vaynerchuk (aka Gary Vee) landed a knockout blow against social media ignorance with his book Jab, Jab Jab, Right Hook. Vaynerchuk explained to the uninitiated that you must tailor your message to the platform your on.

Enter the NEW HOT PLATFORM, podcasting.

(Note: Podcasting is hot because journalist decided to start paying attention to it again. It's been growing year after year since it started)

Everyone wants to start a podcast to grab their share of the attention.

Jump on the bandwagon we have a new platform.

The problem is not podcasting, public speaking, social media or whatever the new thing is. The problem is that everyone is focused on which is the right platform instead of focusing on connecting their message with the audience that needs to hear it.

Recently performance expert and bestselling author Randy Pennington was sharing his views about public speaking on Doug Forresta's Coach Zing podcast

"Saying your a speaker is like saying you're a Coke machine. A Coke Machine is just a delivery system for Coke. Would you rather be the Coke Machine or would you rather be the Coke?" ~Randy Pennington

Quit worrying about whether you should be on Facebook, Twitter, or LinkedIn. Start focusing on making your message like Coke. Stop worrying about the Coke Machine and focus on creating something that people love, something people want and something the people ask for by name.