Marketers have new roles thanks to the social / mobile web. As we market toward the creation of online community we must take on new roles. If our content creation doesn't quiet in favor of content curation community can't and won't form.
If our content isn't fun and gamified engagement won't exist over time. We must think like video game creators - we create malleable worlds where our customers and supporters experience, share and mold.
Our jobs are simple but different. We must:
* Insure our growing community knows about cool stuff no matter where it happened within our community.
* Coach, cheer and reward our "players" (i.e. members, contributors and those who share).
* Listen to and learn from our players.
* Teach and be taught by our collaboration.