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Slide Notes

Roy Lichtenstein diptych seemed a fitting cover for what is about to hit/change web design.

Future Of Web Design 2: End Of Boxes & Borders

Published on Nov 18, 2015

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PRESENTATION OUTLINE

FUTURE OF WEB DESIGN 2

END OF BOXES & BORDERS
Roy Lichtenstein diptych seemed a fitting cover for what is about to hit/change web design.

END OF HUB & SPOKE

NO MORE BOXES AND BORDERS
If you've added a Twitter widget to your blog then welcome to the future. As we COPE (Create Once Publish Everywhere more and more content becomes distributed to more and more places.

Also why reading Mark Traphagen on Google authorship and David Amerland on semantic web is critical.

APP-IFICATION

UBIQUITOUS MOBILE WEB
Not sure if I created this term, but I started using it after buying a new MacBook and seeing how "appy" Apple was becoming.

If you read Mobile First you will understand the appification of the world. Saw an interesting stat the other day I used in my curatti.com post Escape From Google Diversify Your a Internet Marketing.
Photo by derpunk

RICH SNIPPETS

CONTENT BECOMES LEGO-LIKE BLOCKS
My favorite demo of this idea is David Merrill's Siftables. Watch his TED talk and project the fluidity of siftables into your Internet Marketing.
Photo by donkeycart

SEMANTIC WEB

MEANING CONFIRMED BY SOCIAL SIGNALS
Best source I know on semantic web is David Amerland.

SIFTABLES

MIT'S SMART TOY SHOWS FUTURE
Find David Merrill's TED talk and imagine your web marketing can do that :).

CONTENT SIFTABLES

  • Experience = Context
  • Behavior = Prediction
  • Creative = Algorithm
  • Experience = Place
  • Conversion = Heuristics
I've written about all of these ideas on http://www.scenttrail.com.

CONVERSION

NO "WEBSITE" SO CONVERT ANYWHERE
Shoplocket is my favorite example of how we are about to create commerce anywhere.

AMAZON MINI-CART

CONVERSION NOT LIMITED TO PLACE OR TIME
Shoplocket and square = new world.

HUB AUTHORITY

ESTABLISHED BY CONTEXT
We started to discuss community and content marketing at length at http://www.curagami.com.
Photo by DeeAshley

CONTEXT

CONTEXT CREATED BY SEMANTICS & SOCIAL SIGNALS

CONTENT HOURGLASS FLIPS

CONTENT MARKETING NOW

SOCIAL & EMAIL

  • Manage huge data sets = email-like.
  • Social signals confirm.
  • Real time = email + social
  • Mobile = game console.
  • Mobile = curation console.

WEB DESIGN FUTURE

FLOATING IN REAL TIME GOOGLE-LIKE