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Future Of Web Design 2: End Of Boxes & Borders

By Martin Smith | 4053 views | Art and Design

Future Of Web Design 2: End Of Boxes & Borders a visual presentation created with Haiku Deck, free presentation software that's simple, beautiful, and fun.

Presentation Outline

  1. 1. FUTURE OF WEB DESIGN 2

    END OF BOXES & BORDERS

    Roy Lichtenstein diptych seemed a fitting cover for what is about to hit/change web design.

  2. 2. END OF HUB & SPOKE

    NO MORE BOXES AND BORDERS

    If you've added a Twitter widget to your blog then welcome to the future. As we COPE (Create Once Publish Everywhere more and more content becomes distributed to more and more places. Also why reading Mark Traphagen on Google authorship and David Amerland on semantic web is critical.

  3. 3. APP-IFICATION

    UBIQUITOUS MOBILE WEB

    Not sure if I created this term, but I started using it after buying a new MacBook and seeing how "appy" Apple was becoming. If you read Mobile First you will understand the appification of the world. Saw an interesting stat the other day I used in my curatti.com post Escape From Google Diversify Your a Internet Marketing.

    Photo by derpunk

  4. 4. RICH SNIPPETS

    CONTENT BECOMES LEGO-LIKE BLOCKS

    My favorite demo of this idea is David Merrill's Siftables. Watch his TED talk and project the fluidity of siftables into your Internet Marketing.

    Photo by donkeycart

  5. 5. SEMANTIC WEB

    MEANING CONFIRMED BY SOCIAL SIGNALS

    Best source I know on semantic web is David Amerland.

  6. 6. SIFTABLES

    MIT'S SMART TOY SHOWS FUTURE

    Find David Merrill's TED talk and imagine your web marketing can do that :).

  7. 7. CONTENT SIFTABLES

    • Experience = Context
    • Behavior = Prediction
    • Creative = Algorithm
    • Experience = Place
    • Conversion = Heuristics

    I've written about all of these ideas on http://www.scenttrail.com.

  8. 8. CONVERSION

    NO "WEBSITE" SO CONVERT ANYWHERE

    Shoplocket is my favorite example of how we are about to create commerce anywhere.

  9. 9. AMAZON MINI-CART

    CONVERSION NOT LIMITED TO PLACE OR TIME

    Shoplocket and square = new world.

  10. 10. HUB AUTHORITY

    ESTABLISHED BY CONTEXT

    We started to discuss community and content marketing at length at http://www.curagami.com.

    Photo by DeeAshley

  11. 11. CONTEXT

    CONTEXT CREATED BY SEMANTICS & SOCIAL SIGNALS

  12. 12. CONTENT HOURGLASS FLIPS

    1. Data point: efficiency
    2. Data point: density
  13. 13. CONTENT MARKETING NOW

    1. Data point: efficiency
    2. Data point: density
  14. 14. SOCIAL & EMAIL

    • Manage huge data sets = email-like.
    • Social signals confirm.
    • Real time = email + social
    • Mobile = game console.
    • Mobile = curation console.
  15. 15. WEB DESIGN FUTURE

    FLOATING IN REAL TIME GOOGLE-LIKE