Frequently tweeted Question (FTQ):
Published on Nov 23, 2015
Answering the frequently tweeted question "What is native advertising?"
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PRESENTATION OUTLINE
Frequently tweeted Question (FTQ):
What Is Native Advertising?
NATIVE ADVERTISING
- Directly paid opportunity
- Usually content-based
- Delivered in-stream
WHAT'S THE GOAL?
Let's ask Joe Pulizzi!
The goal of native advertising (at least for definition purposes) is to not disrupt the user experience…to offer information that is somewhat helpful and similar to the other information on the site so that the content is engaged with at a higher rate than, say, a banner ad (this is good for advertisers, and if the content is truly useful, good for consumers).
Photo by toprankonlinemarketing
62% of Publishers & media Companies
offer some kind of native advertising program.
66% of Brands
create their own content for native advertising programs.
Most popular forms
- Sponsored blog posts
- Sponsored articles
- Facebook sponsored updates
Photo by Klardrommar
Untitled Slide
Uh-Oh!
Why Now?
- Being aggressively offered
- Solution to a crowded marketplace
- When done right, it can work
Photo by Ravages
tips for you
- Don't sell!
- Label as "sponsored" if not already marked.
- Follow your usual content guidelines.
- Use images to add visual interest.
Photo by juliejordanscott
To sum up ...
- Native advertising is content.
- It does cost money.
- Examples are promoted Facebook posts.
- Remember to avoid the sell.
- Remember to label.
