Form of radio adverts
Published on Nov 23, 2015
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Form of radio adverts
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There are two main forms of radio adverts;
-Live Reads
-Produced Spots
Photo by Martin Krolikowski
Live Reads;
This form of radio ad is when the DJ
reads out a script or personal knowledge
to promote a product or service.
Photo by Martin Krolikowski
Produced Spots;
This form is when an ad is pre-recorded for the client and often includes dialogue, a soundtrack, jingles or foley effects.
Photo by Martin Krolikowski
Ads also vary in length, with the most common being;
30 seconds or
60 seconds
Photo by Martin Krolikowski
A 30 second ad will;
Mentions business name and location at least twice
Have little room for sound effects or two-voice scripts
Photo by Martin Krolikowski
A 60 second ad will;
Mention the business name and location at least 3 times
Often include a narrative or dual dialogue
Photo by Martin Krolikowski
