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Slide Notes

Introduction slide - This video discusses the problem of using font styles and properties when designing for education media, or any media for that matter.

FONTS!

Published on Jul 12, 2016

This is a deck put together to give a very abbreviated rundown of the importance of choosing fonts as they can have functional and emotional properties tied to them.

PRESENTATION OUTLINE

FONTS!

and some aesthetic decsions. 
Introduction slide - This video discusses the problem of using font styles and properties when designing for education media, or any media for that matter.

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There are two main premises in the use of fonts, readability and legibility. To display an idea using few words, we operate under legibility. As seen here, various font choices can decrease the ease of reading the word.

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In readability, the idea is to give the reader the optimal font, font size, letter spacing, line spacing, and paragraph width to make reading a large amount of text as easy as possible.

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When combining the two ideas of legibility and readability, you can turn a functional exercise of reading into a more artistic experience; however, this will decrease function. This directly operates under the Bauhaus premise that Form and Function are directly related, where affecting one will inadvertently affect the other.

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Each letter has various design elements that one can manipulate which can cause varying visual experiences with the letters. In this case, the bold letters create a strong voice. Imagine if "I hate you" was thin. I wonder what they would be planning to do.

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The form of the font can also represent emotional traits. This instance of "no parking" seems pretty normal.

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But when written like this, the form of the text can cause an emotional voice. I would definitely question the condition of my car when I came back to my car after I parked and left it here.

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Fonts integrated into designs have this same effect and the designer should be aware of causing visual contrast between the elements of the image and the word itself. This font choice enhances the experience of the photograph.

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Whereas, this font choice gives visual tension by turning an otherwise peaceful scene into an unusual visual experience.

Created by

Jason Bader - Educational Technology Doctoral Student, Bosie State University. 
Outro Slide