Flipps - Top 10 Plan
Published on Nov 21, 2015
Flipps App User Acquisition Plan to Top 10 by Mobile Action
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
FLIPPS
TOP 20 ENTERTAINMENT
Where is FLIPPS Today
- Top 123 Media & Video Category Android
- Top 524 Entertainment iOS
- Retention Rate & CPI - TBD
- Daily Downloads 3000 iOS/Android
Photo by monkeyc.net
June Commitment
- First update to focus on user demographic & behavior
- Opportunity: watch out for summer trends
- Update Schedule: June 2 2014
- Goal to hit 10% incremental growth to current daily download
- 2nd Goal: To hit 25% increase daily download
1 Month Plan: June Commitment
$3.5k/mo once we achieve a 10% incremental growth to current daily download.
Plus $3.5k/mo once we hit our 25% increase with daily download.
$3.5k/mo once we achieve a 10% incremental growth to current daily download.
Plus $3.5k/mo once we hit our 25% increase with daily download.
July Commitment
- Product Iteration Schedule
- Examine Data for best Ad Network Plan
- Update Schedule: July 14, 2014
- Update Schedule: July 28, 2014
- Top 50 in iOS/Android or 25% Daily Downloads
New Program starts with a 12 month commitment
August Commitment
- Amplify Ad Promotion Efforts
- Goal to hit Top 20 or 10,000 daily downloads
- Update Schedule Summer Finals August 15
- Update August 25, 2014
- Progress Report
More Details can be found here: http://mobile-action-1.crushpath.me/zen/spots/31
Photo by mattfoster
3 Month Daily Download Growth
3 Month Daily download growth is for iOS. Android should expect to see the same increase. This is subject to change based on the data you have starting 6/1/2014.
