FIVE FAST FACTS

It's BIG!

It's Engaging!

Purely Visual Medium

(SIDE NOTE: It makes Twitter More Interesting)

In my tests, the same image/post got about 5x the engagement when posted from Instagram to Twitter vs. Twitter alone. Go figure.

It's Evolving...

Best Strategy is to get started....
YESTERDAY

It's Business-Friendly

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• Allowing links in posts for brands
• Rolling out Ads
• SOLID Case Studies
• Clear directions on behavior

It's Hashtag Driven

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• Know your hashtags/keywords
• Experiment and try to track what works
• Be consistent
• Mix wide attraction keywords with specific (ex: #Kitchen and #Kholerstonesink

Kyle Bailey