WHY THE AUTHOR IS WRITING-PERSUADE,DESCRIBE, ENTERTAIN, INFORM

THE TARGET; THE INTENDED READER

THE ACT OF CAUSING SOMEONE TO DO SOMETHING

A SYSTEM; A BELIEF THAT IT IS GOOD TO BUY STUFF (CAPITALISM)

PAID ANNOUNCEMENT IN A MEDIA SOURCE

MASS COMMUNICATION

A POSITION STATEMENT OR THESIS THAT ASSERTS AND IDEA OR AN ARGUMENT

RELATING TO PERSUASIVE LANGUAGE

UNFAIR PREFERENCE OR DISLIKE-PREJUDICE

ATTACKING A PERSON NOT THE ISSUE; ARGUMENT TO THE EMOTIONS

OVERSTATEMENT

OVERSIMPLIFICATION OF A PERSON OR A GROUP

CONCLUSION THAT HAS NO EVIDENCE

ALMOST A PERSUASIVE PIECE; MIXES FACTS AND OPINIONS

AN IDEA ADVANCED AS AN ARGUMENT