Pitching experiences

Practice

Catch the attention

Untitled Slide

KISS

• K eep
• I t
• S hort &
• S imple

Priorities

• Be specific
• What are you solving?
• Who gets the benefit?
• With what do you solve the problem?
• How do yo create, deliver and retain value?

Don't be your own cheerleader...

• "The most revolutionary..."
• "You've never seen something like this..."
• Let your audience decide

Keep it "conversational"

• Proximity level
• Tell, do not sell

Pitching mechanics

Green light

• Empathy question
• Relevant data
• Sketches
• Tell a story
• Interesting images

Evaluation aspects

• Pitch: effective communication of the initiative, orally and visually; covering all aspects: problem, market, monetization
• Business Opportunity: The initiative is monetizable and the strategy to follow for this purpose is clear.

Evaluation points

• Market Validation: Evidence by itself or applied to the solution (Insights), which comes from the client (market segment), obtained through the development of the initiative through experiments and validation experiences.

Call to action (CTA)

• Next steps
• What do I want to happen?

Don't

• Forget the hook
• Sound automated
• Sell, solve
• Use unnecesary jargon

Closing

• Phrases
• Mention your benefi (KISS)
• Slogan

@hekgal

Thank you!