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FIFA | Battle of the Brands

Published on Nov 19, 2015

A Competitive Video Marketing Analysis of the 2014 World Cup in Brazil. Insights powered by vidIQ.

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FIFA | Battle of the brands

Competitive YouTube Analysis of the 2014 World Cup in Brazil
Photo by SanforaQ8
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for more youtube insights + VIDEO Marketing info, check out vidIQ.com

Insights powered by vidIQ.
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Let's begin with some context...

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How Big?

The World Cup was a big deal for video marketing. 
Photo by stewartbaird
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During the 2014 World Cup

  • 45 brands
  • > $400 million in ad spend
  • 97 online video campaigns
Photo by stevendepolo
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That's more ad spend Than on any event

in marketing history.
Photo by M I T C H Ǝ L L
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look like?

So, what does $400 million in promotion
Photo by Ed .
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It looks like the biggest social media event EVER.

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To the Battles

Now,
Photo by archer10 (Dennis)
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Battle AThleticA

adidas vs. Nike
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contender #1:

"Messi's Dream - All In or Nothing" by adidas
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Contender #2:

"Nike Football - Winner Stays" by Nike
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The Stats | adidas

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The Stats | Nike

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NIKE

And the winner is...
Photo by Ciccio Pizzettaro
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Battle Auto

Hyundai vs. Kia
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Contender #1:

"2014 FIFA World Cup Avoidance - Because Futbol" by Hyundai
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Contender #2:

"Football vs. Futbol - FIFA World Cup" by Kia
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The Stats | Hyundai

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The Stats | Kia

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Kia

And the winner is...
Photo by Ricardo Giaviti
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BATTLE ROYALE

Coca-Cola vs. McDonald's
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COntender #1:

"One World, One Game" by Coca-Cola
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CONTENDER #2:

"GOL! FIFA World Cup Trick Shot" by McDonald's
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The Stats | Coca-Cola

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The Stats | McDonald's

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McDonald's

And the winner is...
Photo by monkeyc.net
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hungry for more insights

on your favorite FIFA videos and more?
Photo by Martin Berglund
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Try our free chrome extension

available at this & other fine app stores.
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Or, Experience real-Time Results

with our premium software, available @ app.vidiq.com/register.
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Thanks for watching

and thanks for cheering
Photo by Ali Brohi
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Have Questions?

just ask | vidIQ.com | @vidIQ

Laura Fones